job description
Are you a data-driven marketer with a passion for performance branding? Mustika Ratu is looking for a dynamic Digital Ads Executive to join our growing marketing team in Jakarta. In this role, you will be the engine behind our digital growth, managing end-to-end paid media campaigns that resonate with our target audience while driving measurable business results.
We pride ourselves on a supportive work culture that values collaboration, flexibility, and hard work. As our Digital Ads Executive, you will have the autonomy to experiment with new ad formats, optimize campaign performance, and contribute to the digital strategy of a renowned brand. If you thrive in a fast-paced environment and are eager to elevate your career in a collaborative space, we want to hear from you.
Responsibility
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads.
- Conduct thorough A/B testing on ad creatives, copy, and landing pages to improve CTR and Conversion Rates.
- Monitor daily budgets and adjust bidding strategies to ensure optimal ROI and ROAS.
- Perform deep-dive analysis on campaign performance and provide actionable insights for stakeholders.
- Collaborate with the creative and content teams to produce high-performing visual assets.
- Manage audience segmentation and retargeting strategies to maximize customer retention.
- Stay up-to-date with the latest digital marketing trends, algorithm changes, and emerging ad tech platforms.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of hands-on experience in managing digital performance campaigns (Meta Ads, Google Ads).
- Strong analytical mindset with proficiency in Google Analytics, Meta Business Suite, and Microsoft Excel/Google Sheets.
- Creative problem-solving skills with a keen eye for effective ad copy and design aesthetics.
- Excellent communication and interpersonal skills, with the ability to work effectively in a team-oriented environment.
- Ability to manage multiple projects simultaneously under tight deadlines.
- Experience in the FMCG or Beauty industry is highly preferred.