job description
Join ViVA Communications, a leading name in entertainment and media, as a Customer Relationship Manager (CRM) in the vibrant heart of Bali. This role is pivotal in shaping customer engagement, retention, and lifecycle marketing strategies for our iconic brands, Viva Films and VMX.
As a CRM specialist, you will drive data-driven initiatives to enhance customer loyalty, optimize touchpoints, and deliver personalized experiences across digital and traditional channels. Your expertise will directly contribute to the growth and long-term success of our entertainment ecosystem in Southeast Asia’s most dynamic market.
Based in Bali, you’ll collaborate with cross-functional teams to align marketing efforts with business objectives, leveraging cutting-edge CRM tools and analytics to refine audience segmentation and campaign performance. This is a unique opportunity to merge creativity with strategy in a fast-paced, innovative environment.
Responsibility
- Develop and implement customer engagement strategies to boost retention and lifetime value for Viva Films and VMX audiences.
- Design and execute multi-channel lifecycle marketing campaigns (email, SMS, push notifications, social media) tailored to different customer segments.
- Analyze customer data and behavior to identify trends, pain points, and opportunities for personalization and upselling.
- Collaborate with marketing, sales, and product teams to ensure consistent brand messaging and seamless customer journeys.
- Manage and optimize CRM platforms (e.g., HubSpot, Salesforce, or similar) to automate workflows and improve efficiency.
- Monitor and report on KPIs such as customer acquisition cost (CAC), churn rate, and engagement metrics, providing actionable insights.
- Conduct A/B testing and performance analysis to refine campaigns and maximize ROI.
- Stay updated on industry trends in entertainment, digital marketing, and CRM best practices to drive innovation.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in CRM, digital marketing, or customer engagement roles, preferably in the media, entertainment, or telecom industries.
- Proven track record in developing and executing CRM strategies that improve customer retention and revenue growth.
- Proficiency in CRM software (e.g., Salesforce, HubSpot, Zoho) and analytics tools (e.g., Google Analytics, Tableau).
- Strong data analysis and segmentation skills with the ability to translate insights into actionable strategies.
- Excellent communication and storytelling skills to craft compelling, audience-centric content.
- Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) and marketing automation tools.
- Ability to work in a fast-paced, collaborative environment with a proactive and results-driven mindset.