job description
Join Gencode Sdn Bhd as a Customer Engagement & Loyalty Executive and play a pivotal role in shaping exceptional customer experiences across Bali’s most dynamic markets. In this strategic position, you will design, implement, and optimize CRM campaigns to boost customer engagement, loyalty, retention, and app adoption throughout the member lifecycle. Your expertise will drive measurable growth, fostering long-term relationships with our valued customers while leveraging data-driven insights to refine our approach.
Based in the vibrant hubs of Canggu, Ubud, Denpasar, or surrounding areas, you’ll collaborate with cross-functional teams to deliver personalized, high-impact marketing initiatives. This role is perfect for a creative, analytical professional passionate about transforming customer interactions into lasting brand advocacy.
At Gencode, we empower our team with the tools and autonomy to innovate. If you thrive in a fast-paced environment and are eager to make a tangible impact on customer satisfaction and business growth, we’d love to hear from you.
Responsibility
- Develop and execute end-to-end CRM strategies, including email, SMS, push notifications, and in-app messaging to enhance customer engagement and retention.
- Segment customer databases to deliver personalized, targeted campaigns that resonate with diverse audience groups.
- Monitor and analyze key performance metrics (e.g., open rates, click-through rates, conversion rates) to optimize campaign effectiveness.
- Collaborate with marketing, product, and data teams to align loyalty programs with business objectives and customer needs.
- Design and implement loyalty programs, rewards, and incentives to drive repeat usage and app adoption.
- Conduct A/B testing on campaigns to identify high-performing strategies and iterate for continuous improvement.
- Create compelling content and copy for campaigns that reflect brand voice and drive action.
- Stay updated on industry trends in CRM, customer loyalty, and digital marketing to introduce innovative solutions.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in CRM, customer engagement, or digital marketing, preferably in a fast-paced industry.
- Proven track record of designing and executing successful CRM campaigns that improved retention or engagement metrics.
- Proficiency in CRM tools (e.g., HubSpot, Salesforce, Braze, or similar) and analytics platforms (e.g., Google Analytics, Tableau).
- Strong analytical and data interpretation skills to derive actionable insights from customer data.
- Excellent written and verbal communication skills in English, with the ability to craft persuasive messaging.
- Experience with customer segmentation, journey mapping, and lifecycle marketing.
- Creative thinker with a problem-solving mindset and the ability to work in a collaborative, agile environment.