job description
Join Le Petit Society as a CRM & Performance Marketing Executive and take the lead in driving our digital marketing strategies to new heights. In this dynamic role, you will own the performance marketing initiatives, including paid social campaigns, email marketing, and CRM management, to enhance customer engagement and boost conversions. Based in the vibrant locales of Bali, you will work in a creative and fast-paced environment, collaborating with cross-functional teams to deliver data-driven marketing solutions that align with our brand’s vision.
If you are passionate about digital marketing, thrive in a results-oriented setting, and have a knack for optimizing customer journeys, this is the perfect opportunity for you. Le Petit Society is committed to fostering innovation and creativity, and we are looking for a motivated individual to help us achieve our marketing goals.
Responsibility
- Develop and execute performance marketing strategies across paid social platforms (e.g., Facebook, Instagram, TikTok) to drive customer acquisition and retention.
- Manage and optimize email marketing campaigns, including segmentation, A/B testing, and automation to improve engagement and conversion rates.
- Oversee CRM initiatives, ensuring seamless customer data management and personalized communication strategies.
- Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM platforms to derive actionable insights.
- Collaborate with the creative and content teams to develop compelling ad creatives and messaging that resonate with our target audience.
- Monitor industry trends and competitor activities to identify opportunities for innovation and improvement.
- Prepare regular reports on key performance metrics and present findings to stakeholders.
- Work closely with the sales and product teams to align marketing efforts with business objectives.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in performance marketing, CRM, or digital marketing roles.
- Proven track record of managing successful paid social campaigns and email marketing initiatives.
- Proficiency in marketing tools such as Meta Ads Manager, Google Ads, Mailchimp, or similar platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and project management skills.
- Creative thinker with a passion for storytelling and customer engagement.
- Experience in the fashion or e-commerce industry is a plus.