job description
Join PT Lafiye Mode Indonesia as a Creative Social Media Strategist in the heart of Bali’s vibrant digital scene! This dynamic role bridges creative strategy, content production, and social media management, offering you the chance to shape impactful campaigns for a forward-thinking brand.
Based in Canggu, Ubud, or Denpasar, you’ll collaborate with cross-functional teams to craft compelling narratives, optimize content performance, and drive engagement across platforms. Whether you’re brainstorming viral concepts, analyzing metrics, or refining brand messaging, your work will directly influence our digital presence and audience growth.
Ideal for storytellers, data-driven creatives, and social media enthusiasts, this position combines artistic vision with strategic execution. If you thrive in fast-paced environments and love turning ideas into measurable results, this is your opportunity to make a mark in Bali’s booming creative industry.
Responsibility
- Develop and execute data-driven social media strategies aligned with brand goals and audience insights.
- Create engaging content calendars, including copy, visuals, and video concepts for platforms like Instagram, TikTok, and LinkedIn.
- Write clear, actionable creative briefs for designers, videographers, and influencers to ensure brand consistency.
- Monitor and audit content performance using analytics tools (e.g., Meta Business Suite, Google Analytics) to refine strategies.
- Collaborate with marketing and design teams to produce high-quality assets (photos, reels, stories) that resonate with target audiences.
- Stay ahead of social media trends, platform algorithms, and competitor activities to identify opportunities.
- Manage community engagement by responding to comments, messages, and reviews in a brand-aligned voice.
- Report on KPIs (e.g., reach, engagement rate, conversions) and present insights to stakeholders.
Qualifications
- Proven experience (2+ years) in social media strategy, content creation, or digital marketing, preferably in fashion, lifestyle, or e-commerce.
- Strong portfolio showcasing creative campaigns, copywriting, and content production across multiple platforms.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Canva, CapCut) and analytics platforms.
- Excellent English communication skills (written and verbal) with a knack for storytelling and brand voice adaptation.
- Ability to work in a fast-paced, collaborative environment with tight deadlines and evolving priorities.
- Basic knowledge of SEO, paid social ads, and UGC (user-generated content) strategies is a plus.
- Familiarity with Bali’s digital landscape and local/international audience trends.
- Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent experience).