job description
Join Imane Botanica, a fast-growing brand in the wellness and botanical space, as we seek a creative, dynamic, and digitally-savvy Marketing Executive to drive our brandâs presence in Bali and beyond. This is a unique opportunity to shape our marketing strategy, amplify our digital footprint, and engage with a passionate community of health-conscious consumers.
Based in the vibrant hub of Canggu, Bali, youâll collaborate with a talented team to develop innovative campaigns, manage social media channels, and create compelling content that resonates with our audience. Your expertise in digital marketing, analytics, and brand storytelling will be key to elevating Imane Botanicaâs visibility and driving measurable growth.
If you thrive in a fast-paced environment, love data-driven creativity, and are passionate about natural wellness, weâd love to hear from you. Letâs grow together in one of the worldâs most inspiring work destinations.
Responsibility
- Develop and execute data-driven digital marketing campaigns across social media, email, and paid advertising channels.
- Create and curate engaging content (copy, graphics, videos) aligned with brand voice and audience preferences.
- Manage and optimize social media platforms (Instagram, Facebook, TikTok, LinkedIn) to increase engagement and follower growth.
- Monitor and analyze KPIs and performance metrics (ROI, CTR, conversion rates) to refine strategies and report insights.
- Collaborate with influencers, partners, and internal teams to expand brand reach and partnerships.
- Assist in SEO and SEM strategies to improve organic search rankings and paid search performance.
- Plan and execute events, promotions, and product launches to boost brand awareness and sales.
- Stay updated on industry trends, competitor activities, and emerging digital tools to keep campaigns innovative.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in digital marketing, social media management, or brand growth roles.
- Proven track record of managing successful campaigns with measurable results (portfolio or case studies preferred).
- Proficiency in social media platforms, Google Analytics, SEO tools, and content creation software (Canva, Adobe Suite, etc.).
- Strong copywriting, storytelling, and visual content skills with a keen eye for detail.
- Excellent analytical and problem-solving abilities to interpret data and optimize performance.
- Fluent in English (written and verbal); knowledge of Indonesian/Bahasa is a plus.
- Passion for wellness, sustainability, or botanical products is highly desirable.