job description
Join Lawrensia as a Creative Lead and take the helm of our brandâs visual storytelling across digital platforms. Based in the vibrant creative hubs of Bali, youâll lead a dynamic team to craft compelling content that resonates with our audience on Instagram, TikTok, and beyond. This role is perfect for a visionary leader who thrives in a collaborative environment and is passionate about shaping brand identity through innovative design and strategic content planning.
As the Creative Lead, youâll be responsible for conceptualizing campaigns, overseeing production, and ensuring consistency in visual standards. Your expertise will drive engagement, elevate our brand presence, and inspire creativity within the team. If youâre a strategic thinker with a keen eye for detail and a passion for digital storytelling, weâd love to hear from you.
Responsibility
- Develop and execute creative concepts and content strategies aligned with brand goals.
- Lead and mentor a team of designers, videographers, and content creators to produce high-quality visual assets.
- Create detailed briefs for photoshoots, videos, and other creative projects.
- Oversee production processes to ensure timely delivery and adherence to brand guidelines.
- Collaborate with marketing and social media teams to optimize content performance.
- Maintain and elevate visual standards across all digital platforms, including Instagram, TikTok, and websites.
- Analyze trends and audience insights to refine creative strategies.
- Manage budgets and resources for creative projects efficiently.
Qualifications
- Bachelorâs degree in Design, Marketing, Communications, or a related field.
- Proven experience (5+ years) in a creative leadership role, preferably in digital marketing or branding.
- Strong portfolio showcasing expertise in visual storytelling, content creation, and campaign development.
- Proficiency in design tools (Adobe Creative Suite, Canva, etc.) and content management systems.
- Excellent leadership and team management skills with a collaborative mindset.
- Deep understanding of social media trends, algorithms, and best practices.
- Strong analytical skills to measure content performance and ROI.
- Exceptional communication and presentation skills.