job description
Join PT BIA Senyum Sehat Indah as a Creative Content Coordinator and play a pivotal role in shaping our brand’s voice across digital and traditional platforms. Based in the vibrant heart of Bali, this position offers a unique opportunity to blend creativity with strategic marketing in the thriving hospitality and tourism sector.
As our Creative Content Coordinator, you will be at the forefront of developing engaging, high-quality content that resonates with our audience—from captivating social media campaigns to informative patient education materials. Your work will directly contribute to enhancing our brand’s visibility, driving customer engagement, and supporting our mission to deliver exceptional experiences.
This role is perfect for a detail-oriented, innovative thinker who thrives in a fast-paced environment and has a passion for storytelling. If you’re ready to make an impact in a dynamic industry while enjoying the inspirational setting of Bali, we’d love to hear from you!
Responsibility
- Develop and execute a content strategy aligned with brand guidelines and marketing objectives.
- Create compelling written, visual, and multimedia content for websites, social media, blogs, and marketing collateral.
- Collaborate with cross-functional teams (marketing, design, and healthcare professionals) to produce patient education materials and promotional content.
- Manage content calendars, ensuring timely publication and consistency across all platforms.
- Monitor and analyze content performance using SEO tools and analytics to optimize engagement and reach.
- Stay updated on industry trends and competitor activities to refine content strategies.
- Edit and proofread content for accuracy, clarity, and brand alignment.
- Assist in campaign development, from concept to execution, including A/B testing and performance reporting.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (2+ years) in content creation, copywriting, or digital marketing, preferably in hospitality, healthcare, or tourism.
- Exceptional writing and editing skills in English (Indonesian is a plus).
- Proficiency in content management systems (CMS), SEO tools (e.g., Google Analytics, SEMrush), and social media platforms.
- Strong portfolio showcasing creative content (articles, social media posts, videos, or graphics).
- Ability to work under tight deadlines and manage multiple projects simultaneously.
- Familiarity with graphic design tools (Canva, Adobe Creative Suite) is advantageous.
- Passion for storytelling and a keen eye for detail.