job description
Join BruntWork as a Content Strategist / Digital Marketing Specialist and play a pivotal role in shaping compelling digital narratives that drive engagement, brand growth, and measurable results. This is a remote position based in Bali, Indonesia, offering the flexibility to work from vibrant hubs like Canggu, Ubud, or Denpasar.
Unlike traditional roles that spread thin across operations, this position focuses squarely on marketing execution. Youâll collaborate with cross-functional teams to develop data-driven content strategies, optimize digital campaigns, and elevate brand visibility across multiple channels. Whether itâs crafting SEO-optimized content, analyzing performance metrics, or refining audience targeting, your expertise will directly impact our clientâs success in the digital landscape.
If youâre a creative thinker with a knack for turning insights into action, this is your chance to thrive in a dynamic, results-oriented environmentâall while enjoying the work-life balance Bali is famous for.
Responsibility
- Develop and execute data-driven content strategies aligned with business goals and audience needs.
- Create, edit, and optimize SEO-friendly content (blogs, social media, email campaigns, etc.) to boost organic reach and engagement.
- Manage and monitor digital marketing campaigns (PPC, social ads, etc.) using tools like Google Analytics, Meta Ads Manager, or similar.
- Conduct market and competitor research to identify trends, gaps, and opportunities for content differentiation.
- Collaborate with designers, developers, and copywriters to produce high-quality, on-brand assets.
- Analyze KPIs and performance metrics (traffic, conversion rates, ROI) and provide actionable insights.
- Stay ahead of industry trends in digital marketing, algorithm updates, and emerging platforms.
- Coordinate with stakeholders to ensure content aligns with broader marketing and business objectives.
Qualifications
- Proven experience (2+ years) as a Content Strategist, Digital Marketer, or similar role in a fast-paced environment.
- Strong portfolio showcasing content creation, SEO, and campaign management successes.
- Proficiency in SEO tools (Ahrefs, SEMrush, Moz) and analytics platforms (Google Analytics, Data Studio).
- Excellent written and verbal communication skills in English, with a keen eye for detail.
- Experience with social media management (scheduling, community engagement, paid ads).
- Familiarity with CMS platforms (WordPress, HubSpot) and basic HTML/CSS is a plus.
- Ability to work independently in a remote setting, with strong time-management and organizational skills.
- Creative problem-solver with a results-driven mindset and a passion for storytelling.