job description
Join POWERLIFE (M) SDN. BHD. as a Product Marketing Executive and play a pivotal role in shaping the future of our brand in the dynamic markets of Southeast Asia. Based in the vibrant hub of Canggu, Bali, youâll lead strategic initiatives to position our products, craft compelling messaging, and execute high-impact go-to-market campaigns that drive awareness, engagement, and revenue growth.
This is a unique opportunity for a creative and data-driven marketer to collaborate with cross-functional teamsâincluding product, sales, and designâto develop innovative marketing strategies. From conducting in-depth market research to creating persuasive content and enabling sales teams with the right tools, your work will directly influence our market presence and customer acquisition.
If youâre passionate about storytelling, thrive in fast-paced environments, and have a knack for turning insights into action, weâd love to hear from you. Elevate your career in a role that blends creativity with analytics, and help us build a brand that resonates globally.
Responsibility
- Conduct market research to identify customer needs, competitive landscapes, and emerging trends to inform product positioning and messaging.
- Develop and refine product messaging and value propositions that resonate with target audiences across diverse markets.
- Design and execute go-to-market (GTM) strategies, including launch plans, pricing strategies, and promotional campaigns.
- Create and optimize marketing content (e.g., blogs, whitepapers, case studies, social media) to support lead generation and brand authority.
- Collaborate with sales and product teams to develop sales enablement materials (e.g., battle cards, pitch decks, demos).
- Monitor and analyze campaign performance using KPIs (e.g., CTR, conversion rates, ROI) and iterate based on data insights.
- Manage cross-channel marketing campaigns (digital, email, events) to drive product adoption and customer retention.
- Stay ahead of industry trends and best practices in product marketing, sharing insights with the team to foster continuous improvement.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field. MBA or advanced degree is a plus.
- Minimum 3 years of experience in product marketing, brand management, or a similar role, preferably in a B2B or B2C tech/retail environment.
- Proven track record of developing successful GTM strategies and executing multi-channel campaigns.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM systems (e.g., HubSpot, Salesforce), or marketing automation platforms.
- Exceptional written and verbal communication skills in English, with the ability to craft persuasive messaging for diverse audiences.
- Experience with SEO, content marketing, and social media strategies to amplify product visibility.
- Creative thinker with a data-driven mindset and the ability to balance innovation with measurable results.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects with tight deadlines.