job description
Join a dynamic team in Bali as a Digital Marketing Specialist and drive revenue growth through innovative marketing and sales strategies. This role is perfect for a creative, data-driven professional passionate about building brand awareness, engaging audiences, and converting leads into loyal customers.
Based in the vibrant hubs of Canggu, Ubud, Denpasar, or surrounding areas, you’ll collaborate with cross-functional teams to develop and execute high-impact campaigns across digital channels. From social media and content marketing to SEO and paid advertising, you’ll play a pivotal role in shaping the company’s online presence and achieving measurable business results.
If you thrive in a fast-paced environment, love storytelling, and have a knack for analyzing performance metrics, this is your chance to make a real impact in Bali’s booming digital landscape.
Responsibility
- Develop and implement data-driven digital marketing strategies to increase brand visibility, engagement, and conversions.
- Manage and optimize social media campaigns (Instagram, Facebook, LinkedIn, TikTok) to build a strong community and drive traffic.
- Create and curate SEO-optimized content (blogs, videos, infographics) aligned with brand voice and audience interests.
- Monitor and analyze KPIs and performance metrics (CTR, ROI, conversion rates) using tools like Google Analytics and Meta Business Suite.
- Plan and execute email marketing campaigns to nurture leads and retain customers.
- Collaborate with sales and product teams to align marketing efforts with business goals and revenue targets.
- Stay updated on digital marketing trends and competitor activities to identify growth opportunities.
- Manage paid advertising campaigns (Google Ads, Meta Ads) with A/B testing to maximize ROI.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2+ years of experience in digital marketing, preferably in e-commerce, SaaS, or hospitality.
- Proven track record of successful campaign management and measurable results (portfolio or case studies a plus).
- Proficiency in SEO/SEM, Google Analytics, Meta Ads Manager, and content management systems (CMS).
- Strong copywriting and storytelling skills with an eye for design (Canva/Adobe Suite is a bonus).
- Excellent analytical and problem-solving abilities to interpret data and optimize strategies.
- Fluent in English (written and verbal); Indonesian language skills are advantageous.
- Self-motivated, creative, and able to work independently in a remote or hybrid setting.