job description
Join PT Murni Anugrah Makmur and take the next step in your career as a Content Planner in the vibrant heart of Bali. We are seeking a creative and strategic thinker to develop, organize, and execute compelling content strategies that drive engagement, brand awareness, and business growth.
In this dynamic role, you will collaborate with cross-functional teams to align content with marketing goals, ensuring consistency across all digital platforms. Whether you're brainstorming innovative campaigns, analyzing performance metrics, or refining our brand voice, your work will directly impact our success in the competitive digital landscape.
Based in Canggu, Bali, this position offers the perfect blend of professional challenge and island lifestyle. If you’re passionate about storytelling, data-driven decision-making, and creating content that resonates, we’d love to hear from you.
Responsibility
- Develop and implement a comprehensive content calendar aligned with marketing strategies and business objectives.
- Collaborate with writers, designers, and social media teams to produce high-quality, SEO-optimized content across multiple channels.
- Conduct audience research to identify trends, preferences, and gaps in content strategy.
- Monitor and analyze content performance using Google Analytics, social insights, and other tools to refine strategies.
- Ensure brand consistency in tone, style, and messaging across all platforms (website, blog, social media, email).
- Coordinate with external partners, influencers, or agencies to amplify content reach and engagement.
- Optimize content for search engines and user experience, improving organic traffic and conversions.
- Stay updated on industry trends, competitor activities, and emerging content formats (e.g., video, interactive).
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (2+ years) in content planning, digital marketing, or editorial roles.
- Strong understanding of SEO principles, keyword research, and content optimization.
- Proficiency in content management systems (CMS), Google Analytics, and social media platforms.
- Excellent written and verbal communication skills in English (Indonesian is a plus).
- Creative thinker with a data-driven approach to content strategy.
- Ability to manage multiple projects, meet deadlines, and adapt to fast-paced environments.
- Portfolio or examples of successful content campaigns or editorial work.