job description
Join Mandiri Andalan Utama, a leading financial services provider, as we revolutionize mobile banking and digital financial solutions in Indonesia. As our Chief Marketing Officer (CMO), you will spearhead innovative marketing strategies to drive customer acquisition, brand growth, and digital transformation in the competitive fintech landscape.
Based in the vibrant hub of Denpasar, Bali, this role offers a unique opportunity to shape the future of mobile financial services while enjoying a dynamic work environment. With a competitive salary range of IDR 5.89M – 6.38M per month, plus performance incentives, BPJS healthcare, and employment benefits, this position is designed for visionary leaders passionate about fintech and digital marketing.
If you thrive in fast-paced settings and have a proven track record in scaling financial products, we want to hear from you. Lead our marketing efforts to position Mandiri Andalan Utama as the go-to solution for mobile banking in Indonesia.
Responsibility
- Develop and execute data-driven marketing strategies to boost user adoption of mobile banking and digital financial products.
- Lead brand positioning, messaging, and go-to-market campaigns for new fintech offerings.
- Oversee digital marketing channels (SEO, SEM, social media, email, and content marketing) to maximize ROI.
- Collaborate with product teams to refine user experience (UX) and customer journeys for mobile apps and platforms.
- Analyze market trends and competitor activity to identify growth opportunities in Indonesia’s fintech sector.
- Manage partnerships and alliances with banks, telecom providers, and tech vendors to expand reach.
- Monitor KPIs (e.g., CAC, LTV, conversion rates) and optimize campaigns for scalability and profitability.
- Mentor and lead a high-performing marketing team to achieve quarterly and annual targets.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Finance, or related fields; MBA is a plus.
- Minimum 8+ years of experience in marketing, with at least 3 years in a leadership role (CMO, Head of Marketing, or equivalent).
- Proven success in fintech, banking, or mobile payments industries (Indonesian market experience preferred).
- Strong expertise in digital marketing, performance marketing, and CRM strategies.
- Exceptional analytical and data interpretation skills (SQL, Google Analytics, or similar tools).
- Fluency in English and Indonesian; excellent communication and stakeholder management skills.
- Experience with agile methodologies and cross-functional collaboration in tech-driven environments.
- Passion for innovation, customer-centricity, and driving measurable business impact.