job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Bali, Indonesia. This is a unique opportunity to lead strategic marketing initiatives for a growing company in one of Southeast Asia’s most dynamic markets.
As CMO, you will drive brand awareness, customer acquisition, and revenue growth through innovative digital and traditional marketing strategies. You’ll oversee a team of creative professionals, collaborate with cross-functional departments, and leverage data-driven insights to optimize campaigns. With a competitive salary range of IDR 3.9M – 4.3M per month, plus performance incentives, BPJS benefits, and clear career progression, this role offers both financial rewards and professional development.
Bali’s thriving business ecosystem—spanning Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung—provides an inspiring backdrop for this leadership position. Whether you’re a seasoned marketing executive or an ambitious strategist ready to take the next step, this role promises impact, autonomy, and the chance to shape the future of financial services in Indonesia.
Responsibility
- Develop and execute comprehensive marketing strategies to enhance brand visibility and market share in the financial sector.
- Lead digital marketing campaigns (SEO, SEM, social media, email) to drive customer engagement and conversions.
- Oversee brand management, ensuring consistency across all channels, including print, digital, and experiential marketing.
- Analyze market trends and competitor activity to identify opportunities for growth and differentiation.
- Collaborate with sales, product, and customer service teams to align marketing efforts with business objectives.
- Manage marketing budgets and allocate resources efficiently to maximize ROI.
- Build and mentor a high-performing marketing team, fostering creativity and accountability.
- Monitor and report on KPIs (e.g., lead generation, conversion rates, customer retention) to senior leadership.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, or a related field.
- 5+ years of experience in marketing leadership, preferably in financial services, fintech, or banking.
- Proven track record of developing and implementing successful marketing strategies with measurable results.
- Expertise in digital marketing tools (Google Analytics, CRM systems, marketing automation platforms).
- Strong analytical and data-driven decision-making skills to interpret market data and customer insights.
- Excellent communication and leadership skills to inspire teams and stakeholders.
- Fluency in English and Indonesian (written and verbal) is a plus.
- Knowledge of Indonesian financial regulations and compliance standards is advantageous.