job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Bali, Indonesia. This is a unique opportunity to lead strategic marketing initiatives for a dynamic company committed to financial excellence and innovation.
As CMO, you will drive brand growth, oversee digital and traditional marketing campaigns, and ensure clear BI (Business Intelligence) checking to optimize performance. Your leadership will shape customer acquisition, retention strategies, and market expansion in one of Southeast Asia’s most promising financial hubs.
Bali’s thriving business ecosystem—spanning Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung—offers an inspiring backdrop for creative and data-driven marketing. Whether you’re refining our digital presence or forging partnerships, your work will have a measurable impact on revenue and brand equity.
If you’re a visionary marketer with a passion for finance and a track record of scaling businesses, we want to hear from you. Apply today to lead, innovate, and grow with Mandiri Andalan Utama.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in the financial sector.
- Lead Business Intelligence (BI) analysis to identify market trends, customer insights, and competitive opportunities.
- Oversee digital marketing campaigns, including SEO, SEM, social media, and content marketing, ensuring alignment with business goals.
- Collaborate with cross-functional teams (sales, product, finance) to create integrated marketing plans and measure ROI.
- Manage brand positioning, messaging, and corporate identity across all channels, ensuring consistency and impact.
- Build and maintain relationships with media, influencers, and industry partners to amplify reach and credibility.
- Monitor KPIs (e.g., CAC, LTV, conversion rates) and adjust strategies based on data-driven insights.
- Stay ahead of fintech and regulatory trends to ensure compliance and innovation in marketing practices.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Finance, or a related field; MBA is a plus.
- Minimum 8+ years of experience in marketing leadership, with at least 3 years in the financial services or fintech industry.
- Proven track record in BI tools (e.g., Tableau, Power BI) and data-driven decision-making.
- Expertise in digital marketing (SEO, PPC, social media, email) and traditional channels (print, events, PR).
- Strong analytical skills with proficiency in Google Analytics, CRM systems, and marketing automation tools.
- Exceptional leadership and team management abilities, with experience scaling high-performing marketing teams.
- Fluency in English and Indonesian; additional languages are a plus.
- Based in or willing to relocate to Bali, Indonesia (preference for candidates in Canggu, Ubud, or surrounding areas).