job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Bali, Indonesia. This is a unique opportunity to lead strategic marketing initiatives for a growing finance company, driving brand awareness, customer acquisition, and revenue growth in a dynamic market.
As CMO, you will oversee all marketing functions, including digital marketing, brand management, and business intelligence (BI) strategies. Your role will be pivotal in shaping the company’s market position, ensuring clear BI checking processes, and delivering data-driven campaigns that resonate with our target audience. With Bali’s booming fintech and financial services landscape, this position offers the chance to make a significant impact while enjoying the island’s unparalleled work-life balance.
We are seeking a visionary leader with a proven track record in financial services marketing, strong analytical skills, and the ability to inspire cross-functional teams. If you are passionate about transforming marketing strategies into measurable business growth, we invite you to apply and be part of our mission to redefine financial solutions in Indonesia.
Responsibility
- Develop and execute comprehensive marketing strategies to enhance brand visibility and drive customer engagement in the financial services sector.
- Lead business intelligence (BI) initiatives, ensuring accurate data analysis and reporting to inform marketing decisions.
- Oversee digital marketing campaigns, including SEO, SEM, social media, and content marketing, to maximize lead generation and conversion rates.
- Collaborate with sales and product teams to align marketing efforts with business objectives and revenue targets.
- Manage brand identity, messaging, and positioning to maintain a competitive edge in the Indonesian financial market.
- Monitor industry trends, competitor activities, and customer insights to identify new opportunities for growth.
- Optimize marketing budgets and ROI by leveraging data analytics and performance metrics.
- Build and mentor a high-performing marketing team, fostering a culture of innovation and accountability.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, or a related field.
- Minimum 5+ years of experience in marketing leadership roles, preferably in financial services, fintech, or banking.
- Proven expertise in business intelligence (BI) tools and data-driven decision-making.
- Strong understanding of digital marketing strategies, including SEO, PPC, email marketing, and social media management.
- Excellent analytical and strategic thinking skills with the ability to interpret complex data sets.
- Exceptional communication and leadership skills to inspire and manage cross-functional teams.
- Experience in brand management and developing go-to-market strategies for financial products.
- Fluency in English and Indonesian is a plus.