job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant heart of Bali and lead the strategic vision for our financial services division. This is a unique opportunity to shape the future of a dynamic organization while enjoying the unparalleled work-life balance of one of the world’s most sought-after destinations.
As CMO, you will drive brand growth, customer acquisition, and market expansion with a focus on clear BI (Business Intelligence) Checking and data-driven decision-making. Your expertise will be pivotal in aligning marketing strategies with financial compliance and innovative digital solutions to position Mandiri Andalan Utama as a leader in the competitive Indonesian market.
Based in Canggu, you’ll collaborate with a talented team to develop high-impact campaigns, optimize customer journeys, and leverage cutting-edge analytics to maximize ROI. Whether you’re a seasoned executive or an ambitious leader ready to take the next step, this role offers the chance to make a lasting impact in a fast-growing industry.
Responsibility
- Develop and execute a comprehensive marketing strategy to enhance brand visibility and drive customer acquisition in the financial sector.
- Lead BI (Business Intelligence) initiatives to ensure data accuracy, compliance, and actionable insights for marketing decisions.
- Oversee digital marketing campaigns, including SEO, SEM, social media, and content marketing, to boost lead generation and conversion rates.
- Collaborate with cross-functional teams (sales, product, finance) to align marketing efforts with business objectives and revenue goals.
- Monitor industry trends, competitive landscapes, and customer behavior to identify opportunities for innovation and growth.
- Manage marketing budgets, allocate resources efficiently, and measure KPIs to ensure optimal performance and ROI.
- Build and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
- Represent the company at industry events, partnerships, and stakeholder meetings to strengthen brand reputation and networks.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, or a related field; MBA is a plus.
- Minimum 8+ years of experience in marketing leadership, with at least 3 years in the financial services sector.
- Proven track record of developing and implementing successful marketing strategies with measurable results.
- Strong understanding of BI tools, data analytics, and financial compliance (e.g., credit checks, risk assessment).
- Expertise in digital marketing (SEO, PPC, social media, email marketing) and CRM systems.
- Exceptional leadership, communication, and stakeholder management skills.
- Fluency in English and Indonesian; additional languages are a bonus.
- Ability to thrive in a fast-paced, dynamic environment with a results-driven mindset.