job description
Join Mandiri Andalan Utama, a trusted partner of BRI Finance, as we revolutionize automotive financing in Bali! We are seeking a dynamic Chief Marketing Officer (CMO) to lead our mission in driving growth for new car, used car, and multi-purpose financing solutions. This is a unique opportunity to shape the future of vehicle financing in one of Indonesia’s most vibrant markets.
As our CMO, you will spearhead strategic marketing initiatives to attract and engage potential borrowers, leveraging your expertise in financial services, automotive sales, and digital marketing. Your role will be pivotal in expanding our customer base, enhancing brand visibility, and ensuring sustainable business growth across Bali’s key regions, including Canggu, Ubud, Denpasar, and beyond.
If you are a visionary leader with a passion for financial inclusion, customer-centric strategies, and data-driven decision-making, we invite you to apply. This contract role offers competitive compensation, professional development, and the chance to make a tangible impact in Bali’s thriving automotive finance sector.
Responsibility
- Develop and execute comprehensive marketing strategies to promote BRI Finance’s automotive financing products (new/used cars & multi-purpose loans).
- Lead digital and traditional marketing campaigns, including social media, SEO, content marketing, and partnerships to drive customer acquisition.
- Collaborate with sales teams to identify target markets and tailor financing solutions to meet customer needs in Bali’s diverse regions.
- Oversee brand positioning and messaging to ensure alignment with BRI Finance’s values and market demands.
- Analyze market trends, competitor activities, and customer feedback to refine product offerings and marketing approaches.
- Build and maintain relationships with dealerships, financial institutions, and local businesses to expand distribution channels.
- Monitor KPIs (e.g., lead generation, conversion rates, ROI) and present performance reports to stakeholders.
- Ensure compliance with regulatory requirements in financial marketing and advertising.
Qualifications
- Bachelor’s degree in Marketing, Business, Finance, or a related field; MBA or advanced degree is a plus.
- Minimum 5+ years of experience in marketing leadership, preferably in financial services, automotive, or fintech.
- Proven track record in developing and executing successful marketing campaigns with measurable results.
- Strong understanding of Indonesia’s automotive financing market and consumer behavior in Bali.
- Expertise in digital marketing tools (e.g., Google Analytics, CRM systems, social media platforms).
- Excellent communication, negotiation, and leadership skills to manage cross-functional teams.
- Fluency in English and Indonesian; ability to create compelling content in both languages.
- Analytical mindset with proficiency in data-driven decision-making and financial acumen.