job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) specializing in BRI Finance automotive financing solutions for new and used cars, as well as multi-purpose financing. This is a unique opportunity to lead strategic marketing initiatives in Bali’s dynamic market, driving growth for one of Indonesia’s most trusted financial service providers.
In this role, you will develop and execute high-impact marketing campaigns to promote BRI Finance’s auto financing products, targeting both individual and corporate clients. Your expertise in financial services marketing, combined with a deep understanding of the automotive industry, will be instrumental in expanding our customer base and enhancing brand visibility across Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
We offer a competitive salary, a collaborative work environment, and the chance to make a significant impact in a rapidly growing sector. If you are a visionary leader with a passion for financial services and automotive marketing, we invite you to apply and help shape the future of mobility financing in Bali.
Responsibility
- Develop and implement comprehensive marketing strategies to promote BRI Finance’s auto financing products (new/used cars & multi-purpose loans).
- Lead digital and traditional marketing campaigns, including SEO, social media, email marketing, and partnerships to drive customer acquisition.
- Conduct market research to identify trends, customer needs, and competitive insights in the automotive financing sector.
- Collaborate with sales teams to create targeted lead-generation initiatives and optimize conversion rates.
- Oversee brand management, ensuring consistent messaging and visual identity across all marketing channels.
- Build and maintain relationships with dealerships, financial institutions, and industry stakeholders to expand distribution networks.
- Monitor and analyze KPIs and ROI of marketing activities, adjusting strategies for maximum effectiveness.
- Represent the company at industry events, trade shows, and networking opportunities to enhance brand reputation.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; MBA or advanced degree is a plus.
- Minimum 5+ years of experience in marketing, with at least 2 years in a leadership role (preferably in financial services or automotive industry).
- Proven track record of developing and executing successful marketing campaigns with measurable results.
- Strong understanding of digital marketing tools (SEO, SEM, CRM, analytics) and traditional marketing methods.
- Excellent communication, negotiation, and stakeholder management skills.
- Familiarity with Indonesian financial regulations and consumer lending products is highly desirable.
- Ability to work in a fast-paced, target-driven environment with a results-oriented mindset.
- Fluency in English and Indonesian; additional local language skills (e.g., Balinese) are a plus.