job description
Join Optum, a global leader in healthcare innovation, as our Channel Specialist – Web Analytics & Digital Strategy and become the driving force behind our digital growth in the Asia-Pacific region. In this dynamic role, you’ll leverage cutting-edge web analytics tools and data-driven insights to optimize customer experiences, enhance digital performance, and shape strategic decisions that deliver measurable business outcomes.
Based in Bali, Indonesia (with remote flexibility across Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), you’ll collaborate with cross-functional teams to transform raw data into actionable strategies. Whether you’re analyzing user behavior, refining conversion funnels, or A/B testing campaigns, your work will directly impact customer engagement and revenue growth. This is a unique opportunity to work with a Fortune 50 company while enjoying Bali’s vibrant culture and work-life balance.
If you’re passionate about digital marketing, data storytelling, and turning insights into impact, we want you on our team. Help us build smarter, more personalized digital experiences that improve lives—while advancing your career in a fast-paced, innovative environment.
Responsibility
- Analyze web traffic, user behavior, and conversion metrics using tools like Google Analytics, Adobe Analytics, or similar platforms to identify trends and optimization opportunities.
- Develop and implement data-driven digital strategies to enhance customer journeys, improve engagement, and drive conversions across multiple channels.
- Create comprehensive performance reports and dashboards for stakeholders, translating complex data into clear, actionable insights.
- Collaborate with marketing, UX, and product teams to design and execute A/B tests, multivariate tests, and other experiments to optimize digital touchpoints.
- Monitor and report on KPIs (e.g., bounce rates, session duration, conversion rates) to assess campaign effectiveness and recommend improvements.
- Stay updated on industry trends, emerging technologies, and best practices in web analytics, digital marketing, and customer experience optimization.
- Support the development of personalized digital experiences by leveraging segmentation, targeting, and automation tools.
- Work with IT and data teams to ensure accurate tracking, tagging, and data integrity across all digital properties.
Qualifications
- Bachelor’s degree in Marketing, Business, Data Science, Computer Science, or a related field (or equivalent experience).
- 3+ years of experience in web analytics, digital marketing, or performance optimization, with a strong portfolio of data-driven projects.
- Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics, Hotjar, Mixpanel) and data visualization platforms (e.g., Tableau, Power BI, Google Data Studio).
- Hands-on experience with A/B testing, heatmaps, session recordings, and other optimization techniques.
- Strong analytical skills with the ability to interpret data, identify patterns, and provide actionable recommendations.
- Familiarity with SEO, SEM, and digital advertising platforms (e.g., Google Ads, Meta Ads) is a plus.
- Excellent communication skills, with the ability to present insights to both technical and non-technical stakeholders.
- Self-motivated, detail-oriented, and comfortable working in a fast-paced, remote environment.