job description
Are you a data-driven marketing strategist with a passion for customer retention and loyalty programs? BruntWork is seeking a Remote Loyalty & Direct Marketing Manager (Klaviyo Specialist) to join our global team and drive impactful email marketing campaigns from the comfort of your Bali-based workspace (Canggu, Ubud, Denpasar, or surrounding areas).
In this role, youâll leverage Klaviyo to craft personalized, high-converting email campaigns that nurture customer relationships, boost repeat purchases, and maximize lifetime value. Youâll collaborate with cross-functional teams to design loyalty programs, segment audiences, and optimize performance across multiple markets. If you thrive in a fast-paced, remote environment and have a knack for turning data into actionable insights, this is your opportunity to shape the future of our direct marketing efforts.
As part of BruntWork, youâll enjoy the flexibility of remote work while contributing to a dynamic, globally distributed team. We value innovation, transparency, and resultsâwhether youâre analyzing campaign metrics, A/B testing subject lines, or refining automation workflows, your work will directly impact our growth and customer satisfaction.
Why join us?
- Work remotely from Baliâs vibrant digital nomad hubs (Canggu, Ubud, etc.) with a competitive salary.
- Lead high-impact projects with autonomy and creative freedom.
- Collaborate with a diverse, international team in a supportive environment.
- Grow your expertise in Klaviyo, email marketing, and customer retention strategies.
- Flexible work hours tailored to your productivity and lifestyle.
If youâre a strategic thinker with a proven track record in direct marketing and loyalty programs, weâd love to hear from you. Apply now and take the next step in your career with BruntWork!
Responsibility
- Develop, execute, and optimize Klaviyo email campaigns to drive customer engagement, retention, and revenue growth across global markets.
- Design and manage loyalty programs, including rewards structures, tiered memberships, and personalized offers to enhance customer lifetime value.
- Segment audiences and create targeted email flows (welcome series, abandoned cart, post-purchase, etc.) using Klaviyoâs automation tools.
- Analyze campaign performance metrics (open rates, click-through rates, conversion rates) and provide data-driven recommendations for improvement.
- Collaborate with marketing, sales, and product teams to align email strategies with broader business goals and customer journey touchpoints.
- A/B test subject lines, content, and design elements to maximize engagement and ROI.
- Monitor industry trends and competitor activity to identify opportunities for innovation in direct marketing and loyalty initiatives.
- Ensure compliance with email marketing best practices, GDPR, and other relevant regulations.
Qualifications
- Proven experience (3+ years) in direct marketing, email marketing, or customer retention roles, with a focus on Klaviyo or similar platforms (e.g., Mailchimp, HubSpot).
- Strong portfolio demonstrating successful email campaigns, loyalty programs, or customer engagement strategies.
- Proficiency in data analysis and tools (Google Analytics, Excel, or BI platforms) to measure and optimize campaign performance.
- Experience with segmentation, personalization, and automation in email marketing workflows.
- Excellent written communication skills and attention to detail in crafting compelling email content and copy.
- Familiarity with CRM systems (e.g., Salesforce, HubSpot) and integration with marketing tools.
- Self-motivated, organized, and able to manage multiple projects in a remote work environment.
- Bachelorâs degree in Marketing, Business, Communications, or a related field (or equivalent experience).