job description
Are you a creative and strategic thinker passionate about crafting compelling brand narratives and impactful marketing campaigns? Metricnova Marketing is seeking a dynamic Campaign Development & Brand Specialist to join our innovative team in the heart of Bali’s vibrant business landscape.
In this role, you will play a pivotal part in shaping brand identities, developing multi-channel campaigns, and driving engagement across diverse audiences. You’ll collaborate with cross-functional teams to deliver data-driven, high-impact marketing solutions that elevate our clients’ presence in competitive markets. Whether you’re refining brand messaging, analyzing campaign performance, or brainstorming creative concepts, your work will directly contribute to measurable business growth.
Based in Bali—one of the world’s most inspiring locations for creativity and collaboration—you’ll thrive in a fast-paced, results-oriented environment while enjoying the island’s unique work-life balance. If you’re ready to take your marketing career to the next level with a forward-thinking company, we’d love to hear from you.
Responsibility
- Develop and execute end-to-end marketing campaigns across digital, social, and traditional channels to drive brand awareness and lead generation.
- Collaborate with creative and content teams to produce high-impact branding materials, including copy, visuals, and multimedia assets.
- Conduct market research and competitive analysis to identify trends, opportunities, and audience insights for campaign optimization.
- Monitor and analyze campaign performance metrics (KPIs, ROI, engagement rates) and provide actionable recommendations for improvement.
- Manage brand consistency across all touchpoints, ensuring alignment with company values and messaging guidelines.
- Coordinate with external partners, vendors, and influencers to amplify campaign reach and effectiveness.
- Create and present strategic reports to stakeholders, highlighting campaign results and future opportunities.
- Stay ahead of industry trends in digital marketing, branding, and consumer behavior to innovate and adapt strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven 3+ years of experience in campaign development, brand management, or digital marketing.
- Strong portfolio showcasing successful marketing campaigns and brand projects.
- Proficiency in marketing tools (e.g., Google Analytics, CRM software, social media platforms, Adobe Creative Suite).
- Exceptional written and verbal communication skills with a keen eye for detail.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinker with a passion for storytelling and brand positioning.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.