job description
Join Transsion, a global leader in the smartphone industry, as a BTL Specialist (Branding Admin) for our flagship brand, Infinix. This is a unique opportunity to shape the brand's presence in Indonesia through innovative below-the-line (BTL) marketing strategies. You will play a pivotal role in executing branding initiatives, ensuring consistency, and driving engagement across various channels. Based in the vibrant regions of Bali, this role offers a dynamic work environment where creativity meets strategy.
As a BTL Specialist, you will collaborate with cross-functional teams to develop and implement impactful branding campaigns. Your expertise in branding administration will help elevate Infinix's market position, making it a household name among tech-savvy consumers. If you are passionate about branding, detail-oriented, and thrive in a fast-paced industry, we want you on our team!
Responsibility
- Develop and execute BTL marketing strategies to enhance brand visibility and engagement.
- Coordinate with internal teams and external vendors to ensure seamless branding campaigns.
- Manage brand assets, ensuring consistency across all marketing materials.
- Monitor and analyze the performance of branding initiatives, providing actionable insights.
- Organize and oversee promotional events, activations, and sponsorships.
- Collaborate with the digital marketing team to align BTL efforts with online campaigns.
- Maintain brand guidelines and ensure compliance across all touchpoints.
- Prepare reports on campaign performance and present findings to stakeholders.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 2 years of experience in branding, marketing, or BTL activities.
- Strong understanding of branding principles and marketing strategies.
- Excellent project management and organizational skills.
- Proficient in Microsoft Office and marketing tools.
- Creative thinker with a keen eye for detail.
- Ability to work under pressure and meet tight deadlines.
- Strong communication and interpersonal skills.