job description
Join Erajaya as a Brand Marketing Manager and take the lead in shaping the future of our brand in Bali's dynamic market. This role offers a unique opportunity to drive brand growth, mentor a talented marketing team, and execute innovative strategies that resonate with our target audience. Based in the vibrant regions of Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, you will play a pivotal role in maximizing brand performance and business impact through data-driven decisions and creative campaigns.
At Erajaya, we believe in empowering our marketing leaders with the resources and autonomy needed to make a real difference. If you are a strategic thinker with a passion for brand storytelling and a track record of delivering measurable results, we want you on our team. Enjoy a competitive salary, a collaborative work environment, and the chance to work in one of Indonesia's most inspiring locations.
Responsibility
- Develop and execute comprehensive brand marketing strategies to enhance brand visibility and market share.
- Manage and optimize marketing budgets to ensure efficient allocation of resources and maximum ROI.
- Lead, mentor, and inspire a high-performing marketing team to achieve business objectives.
- Collaborate with cross-functional teams, including sales, product, and creative, to align marketing initiatives with company goals.
- Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
- Oversee the creation and implementation of multi-channel marketing campaigns, including digital, social media, and traditional advertising.
- Monitor and analyze campaign performance using key metrics and adjust strategies as needed to drive continuous improvement.
- Build and maintain strong relationships with external partners, agencies, and influencers to amplify brand reach.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in brand marketing, with at least 2 years in a managerial role.
- Proven track record of developing and executing successful marketing strategies that drive brand growth.
- Strong leadership and team management skills, with the ability to mentor and develop team members.
- Excellent analytical skills and proficiency in using data to inform marketing decisions.
- Experience managing marketing budgets and allocating resources effectively.
- Exceptional communication and interpersonal skills, with the ability to collaborate across departments.
- Familiarity with digital marketing tools, platforms, and trends, including SEO, SEM, and social media marketing.