job description
Join Eatwell Culinary Indonesia as a Brand Manager and take the lead in shaping the future of our culinary brand in Bali. This role offers a unique opportunity to develop and execute innovative brand strategies, drive impactful marketing campaigns, and lead product innovation in one of Indonesia's most dynamic food markets. Based in the vibrant regions of Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, you will collaborate with cross-functional teams to elevate our brand presence, engage with our target audience, and deliver exceptional culinary experiences.
As a Brand Manager, you will be at the forefront of market trends, consumer insights, and competitive analysis, ensuring our brand remains relevant and compelling. Your strategic vision and creative execution will directly contribute to our market growth and customer loyalty. If you are passionate about food, branding, and making a tangible impact, this is the role for you.
Responsibility
- Develop and implement comprehensive brand strategies aligned with company goals and market trends.
- Lead the creation and execution of integrated marketing campaigns across digital, social, and traditional channels.
- Conduct market research and competitive analysis to identify opportunities for brand growth and differentiation.
- Collaborate with product development teams to innovate and launch new culinary products that resonate with target audiences.
- Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
- Build and maintain strong relationships with key stakeholders, including vendors, agencies, and media partners.
- Monitor and analyze brand performance metrics, providing actionable insights and recommendations for improvement.
- Oversee brand consistency across all touchpoints, including packaging, advertising, and customer communications.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably in the F&B or culinary industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative thinker with a passion for innovation and a keen eye for detail.
- Proficiency in digital marketing tools and platforms, including social media, SEO, and analytics.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.