job description
Join Radii Global as a Brand Lead for NONA, where you’ll spearhead the content strategy for one of the most iconic Malay-language lifestyle, beauty, and luxury brands in the market. This is a unique opportunity to shape the narrative of a brand that resonates with discerning audiences across Southeast Asia, blending cultural depth with modern sophistication.
As the Brand Lead, you will oversee the end-to-end content lifecycle—from conceptualization to execution—ensuring alignment with NONA’s brand voice, audience expectations, and business objectives. You’ll collaborate with cross-functional teams, including marketing, design, and editorial, to deliver compelling storytelling that elevates NONA’s position as a leader in luxury and lifestyle media.
Based in the vibrant and creative hub of Bali, this role offers the perfect blend of professional growth and an inspiring work environment. Whether you're in Canggu, Ubud, or Denpasar, you’ll be part of a dynamic team that values innovation, cultural authenticity, and impactful content.
Responsibility
- Develop and execute a comprehensive content strategy for NONA, aligning with brand goals, audience insights, and market trends in the Malay-speaking region.
- Lead a team of content creators, editors, and designers to produce high-quality, engaging content across digital platforms, including articles, social media, and multimedia.
- Oversee the editorial calendar, ensuring timely delivery of content that reflects NONA’s luxury and lifestyle positioning.
- Collaborate with marketing and sales teams to integrate content with campaigns, promotions, and partnerships to drive brand awareness and revenue.
- Monitor and analyze content performance using SEO and analytics tools, optimizing strategies based on data-driven insights.
- Maintain and evolve NONA’s brand voice and tone, ensuring consistency across all touchpoints.
- Identify and leverage emerging trends in lifestyle, beauty, and luxury to keep NONA at the forefront of the industry.
- Build and nurture relationships with influencers, contributors, and industry experts to amplify NONA’s reach and credibility.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in content strategy, brand management, or editorial leadership, preferably in the lifestyle, beauty, or luxury sectors.
- Proven track record of developing and executing successful content strategies that drive engagement and brand growth.
- Fluency in Malay and English; additional proficiency in Indonesian or other Southeast Asian languages is advantageous.
- Strong understanding of SEO, digital marketing, and social media trends, with the ability to apply insights to content planning.
- Exceptional writing, editing, and storytelling skills, with a keen eye for detail and brand consistency.
- Leadership experience in managing and mentoring cross-functional teams, including remote collaborators.
- Passion for luxury, lifestyle, and cultural narratives, with a deep appreciation for Malay and Southeast Asian audiences.