job description
Join Erajaya as a Digital Campaign Lead (Talent Pool) - Manager and take the helm of our dynamic marketing initiatives across Bali’s most vibrant locations. In this pivotal role, you will orchestrate high-impact digital campaigns, collaborate with cross-functional teams, and drive measurable results that elevate brand presence and engagement. This is your opportunity to shape the future of digital marketing in a fast-paced, innovative environment.
As a leader in the marketing and communications space, Erajaya is committed to fostering creativity, strategic thinking, and data-driven decision-making. You will work closely with stakeholders to develop campaign strategies, optimize performance, and ensure seamless execution from concept to completion. If you thrive in a collaborative setting and have a passion for digital innovation, this role is tailored for you.
Responsibility
- Lead the development and execution of end-to-end digital marketing campaigns, ensuring alignment with business objectives and brand guidelines.
- Collaborate with internal teams, including marketing, sales, and creative, to deliver cohesive and impactful campaign strategies.
- Monitor and analyze campaign performance using key metrics (ROI, CTR, engagement rates) and provide actionable insights for continuous improvement.
- Manage budgets, timelines, and resources to ensure campaigns are delivered on time and within scope.
- Stay ahead of industry trends and emerging digital tools to innovate and enhance campaign effectiveness.
- Oversee the creation of compelling content, including copy, visuals, and multimedia, tailored to target audiences.
- Foster strong relationships with external partners, vendors, and influencers to amplify campaign reach.
- Provide leadership and mentorship to junior team members, fostering a culture of creativity and excellence.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
- Proven track record of successfully managing large-scale digital campaigns with measurable results.
- Strong proficiency in digital marketing tools (Google Analytics, Meta Ads Manager, SEO platforms, etc.).
- Exceptional analytical skills with the ability to interpret data and translate insights into strategic actions.
- Excellent communication and stakeholder management skills, with the ability to influence and inspire teams.
- Creative thinker with a keen eye for detail and a passion for storytelling through digital channels.
- Familiarity with the Bali market and its unique digital landscape is a plus.