job description
Join Pasona as a B2B Marketing Executive in the vibrant heart of Bali, where innovation meets tropical inspiration. We’re seeking a dynamic marketing professional to drive impactful B2B campaigns, craft compelling content, and leverage data-driven insights to elevate our brand’s digital presence.
In this role, you’ll collaborate with cross-functional teams to develop and execute high-impact marketing strategies, analyze performance metrics, and optimize CRM systems to nurture leads and boost conversions. Your expertise in marketing analytics and content creation will be pivotal in shaping our client engagement and revenue growth.
Based in Badung, Bali, this position offers the unique opportunity to work in a thriving business hub while enjoying the island’s unparalleled lifestyle. If you’re passionate about B2B marketing, thrive in a fast-paced environment, and have a knack for turning data into actionable strategies, we’d love to hear from you.
Responsibility
- Develop and execute B2B marketing campaigns across digital channels (email, social media, SEO/SEM, and content marketing) to generate high-quality leads.
- Create and optimize engaging content (blogs, whitepapers, case studies, and sales collateral) tailored to B2B audiences.
- Monitor and analyze marketing performance metrics (ROI, CTR, conversion rates) using tools like Google Analytics, HubSpot, or CRM platforms.
- Manage and segment CRM databases to personalize outreach and improve customer retention.
- Collaborate with sales teams to align marketing efforts with revenue goals and refine lead nurturing strategies.
- Conduct market research to identify trends, competitive insights, and opportunities for campaign optimization.
- Coordinate with external agencies, vendors, and internal stakeholders to ensure seamless campaign execution.
- Stay updated on B2B marketing best practices and emerging technologies to drive continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3+ years of experience in B2B marketing, with a proven track record in campaign execution and content creation.
- Strong proficiency in marketing analytics tools (Google Analytics, Tableau, Power BI) and CRM systems (Salesforce, HubSpot).
- Excellent written and verbal communication skills in English, with the ability to craft persuasive B2B messaging.
- Experience with SEO/SEM, email marketing, and social media advertising (LinkedIn, Meta, Google Ads).
- Data-driven mindset with the ability to interpret complex datasets and derive actionable insights.
- Strong project management skills, with the ability to juggle multiple campaigns and deadlines.
- Familiarity with A/B testing, marketing automation, and lead generation strategies is a plus.