job description
Are you a dynamic and creative marketing professional ready to take the next step in your career? Our client, a forward-thinking organization, is seeking an Assistant Marketing Manager to lead impactful marketing initiatives, elevate brand visibility, and drive high-converting lead-generation strategies in the vibrant markets of Bali.
In this role, you will collaborate with cross-functional teams to develop and execute data-driven campaigns that resonate with our target audience. Your expertise in digital marketing, content creation, and performance analysis will be instrumental in shaping our brand’s narrative and accelerating business growth. Based in the heart of Canggu, Bali, this position offers a unique opportunity to work in a fast-paced, innovative environment while enjoying the island’s inspiring lifestyle.
If you are passionate about crafting compelling stories, optimizing customer journeys, and measuring campaign success, we want to hear from you. Join us and be part of a team that values creativity, strategic thinking, and results.
Responsibility
- Develop and implement integrated marketing campaigns across digital and traditional channels to boost brand awareness and engagement.
- Oversee content creation, including social media, blogs, email marketing, and video, ensuring alignment with brand voice and business objectives.
- Monitor and analyze KPIs and ROI of marketing activities, providing actionable insights to refine strategies and improve performance.
- Collaborate with sales and product teams to create lead-generation initiatives that drive qualified traffic and conversions.
- Manage SEO/SEM strategies to enhance organic search rankings and paid advertising effectiveness.
- Coordinate with external agencies, influencers, and partners to amplify reach and engagement.
- Conduct market research to identify trends, competitive opportunities, and customer insights.
- Prepare and present reports and budgets to senior management, justifying marketing spend and forecasting growth.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of experience in marketing, with at least 2 years in a managerial or leadership role.
- Proven track record in digital marketing, including social media, SEO, PPC, and email campaigns.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM systems, and marketing automation platforms.
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Creative thinker with a data-driven mindset and the ability to translate insights into actionable strategies.
- Experience in brand management and developing marketing collateral (e.g., brochures, presentations, ads).
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.