job description
Join Harmony Auto as a Marketing Executive and drive the success of premium electric vehicle brands BYD and Denza in Bali’s dynamic automotive market. This is a unique opportunity to shape innovative marketing strategies, elevate brand presence, and connect with high-end consumers in one of Indonesia’s most vibrant regions.
As a key player in our team, you will develop and execute cutting-edge campaigns, leverage digital and traditional channels, and collaborate with cross-functional teams to achieve ambitious sales and brand awareness goals. Your creativity, analytical mindset, and passion for luxury automotive marketing will be instrumental in positioning BYD and Denza as leaders in sustainable mobility.
Based in Denpasar, Bali, you’ll work in a fast-paced, results-driven environment with opportunities for professional growth and impact in the evolving EV industry.
Responsibility
- Develop and implement comprehensive marketing strategies for BYD and Denza, aligning with brand guidelines and business objectives.
- Manage digital marketing campaigns (SEO, SEM, social media, email) to enhance online visibility and lead generation.
- Coordinate with dealerships and sales teams to execute local promotions, events, and test-drive initiatives.
- Create compelling content and collateral (brochures, videos, presentations) tailored to the Indonesian luxury market.
- Conduct market research to identify trends, competitor activities, and customer insights for data-driven decision-making.
- Monitor and analyze campaign performance using KPIs (ROI, engagement, conversion rates) and adjust strategies accordingly.
- Build and maintain relationships with media partners, influencers, and industry stakeholders to amplify brand reach.
- Support product launches and PR activities, ensuring consistent messaging across all channels.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in marketing, preferably in the automotive, luxury, or EV industry.
- Proven track record in digital marketing (SEO, PPC, social media management) and content creation.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM systems, or marketing automation platforms.
- Excellent communication and presentation skills in English (Bahasa Indonesia is a plus).
- Creative thinker with a strategic mindset and ability to work under tight deadlines.
- Familiarity with Bali’s automotive market and consumer behavior is advantageous.
- Passion for sustainability and electric vehicles with a customer-centric approach.