job description
Are you a dynamic marketing professional with a passion for higher education? Nanyang Technological University (NTU), consistently ranked among the worldâs top universities, is seeking an ambitious Assistant Manager to join the Nanyang Business School (NBS) team. This role is pivotal in driving the recruitment efforts for our prestigious MBA and specialized Masterâs degree programmes.
In this position, you will play a key role in shaping the future of our graduate student cohort. You will combine data-driven marketing strategies with personalized recruitment outreach to attract top-tier global talent. If you are an excellent communicator with a strategic mindset and a keen interest in academic administration, we invite you to help us elevate the visibility and prestige of Nanyang Business School.
You will work in a fast-paced, collaborative environment, engaging with prospective students, alumni, and internal stakeholders to ensure a seamless admission experience. This is an exceptional opportunity to advance your career at a globally recognized institution dedicated to excellence in research and education.
Responsibility
- Develop and execute comprehensive marketing campaigns to increase lead generation for MBA and Masterâs programmes.
- Manage the end-to-end recruitment cycle, from initial inquiry to conversion, ensuring a high-touch candidate experience.
- Coordinate and represent Nanyang Business School at domestic and international education fairs, webinars, and networking events.
- Analyze recruitment data and market trends to provide actionable insights for programme intake strategy.
- Collaborate with the admissions committee to review applications and facilitate selection processes.
- Draft and manage high-quality marketing collateral, including brochures, social media content, and email sequences.
- Cultivate relationships with key partners and alumni to support student recruitment initiatives.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of relevant experience in marketing, recruitment, or higher education administration.
- Strong proficiency in digital marketing channels, including LinkedIn, Google Ads, and CRM platforms (e.g., Salesforce, Hubspot).
- Exceptional verbal and written communication skills with the ability to engage diverse audiences.
- Demonstrated experience in event management and public speaking.
- High level of cultural sensitivity and ability to work with international stakeholders.
- Strong analytical skills with the ability to manage budgets and measure campaign ROI.