job description
Join Yayasan Mendaki as the Assistant Director of Marketing Communications and lead our dynamic team in shaping compelling narratives that drive engagement and brand loyalty. In this pivotal role, you will oversee corporate and digital marketing communications, ensuring alignment with organizational priorities while crafting impactful storytelling strategies. Based in the vibrant regions of Bali, you will collaborate with cross-functional teams to elevate our brand presence and foster meaningful connections with our audience.
This is a unique opportunity to leverage your expertise in marketing communications within a mission-driven organization. If you are passionate about creating cohesive brand experiences and driving strategic initiatives, we invite you to apply and be part of our journey in making a lasting impact.
Responsibility
- Develop and execute comprehensive marketing communication strategies that align with organizational goals and enhance brand visibility.
- Lead a team of marketing professionals to create and distribute engaging content across multiple platforms, including digital, social media, and traditional channels.
- Ensure consistent branding and messaging across all communication materials, maintaining a cohesive and professional image.
- Collaborate with internal stakeholders to gather insights and craft compelling narratives that resonate with target audiences.
- Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve engagement.
- Manage relationships with external partners, including media outlets, agencies, and influencers, to amplify brand reach.
- Oversee the production of marketing collateral, ensuring high-quality and timely delivery of materials.
- Stay abreast of industry trends and best practices to continuously innovate and enhance marketing communication efforts.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus.
- Minimum of 7 years of experience in marketing communications, with at least 3 years in a leadership role.
- Proven track record of developing and implementing successful marketing strategies that drive engagement and brand growth.
- Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
- Excellent written and verbal communication skills, with a keen eye for detail and storytelling.
- Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics.
- Experience in managing budgets and resources effectively to achieve marketing objectives.
- Ability to work collaboratively with cross-functional teams and external partners to achieve common goals.