job description
Are you a strategic thinker with a passion for customer relationship management (CRM) and digital marketing? We are seeking a dynamic Assistant CRM Manager to join our team in Bali and drive growth through innovative lifecycle marketing campaigns.
In this role, you will play a pivotal part in developing and executing data-driven marketing strategies to enhance customer engagement, retention, and loyalty. You will collaborate with cross-functional teams to optimize email, SMS, and automation workflows, ensuring seamless and personalized customer experiences. This is a fantastic opportunity for a results-oriented professional to make a tangible impact in a fast-paced, creative environment.
Based in the vibrant hub of Canggu, Bali, you’ll enjoy a dynamic work culture while contributing to cutting-edge marketing initiatives. If you thrive in a role that blends analytics, creativity, and strategy, we’d love to hear from you!
Responsibility
- Develop and execute CRM strategies to nurture customer relationships across multiple touchpoints.
- Design, implement, and optimize automated lifecycle campaigns (welcome series, re-engagement, upsell/cross-sell).
- Segment customer databases and tailor personalized marketing communications to improve engagement and conversion rates.
- Monitor and analyze campaign performance using KPIs (open rates, CTR, conversion, ROI) and provide actionable insights.
- Collaborate with marketing, sales, and product teams to align CRM initiatives with broader business goals.
- Manage email and SMS marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo) and ensure compliance with data privacy regulations.
- Conduct A/B testing on subject lines, content, and timing to continuously refine campaign effectiveness.
- Stay updated on CRM and digital marketing trends and recommend innovative tools/strategies.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in CRM, email marketing, or digital lifecycle management.
- Proven track record of designing and executing successful CRM campaigns with measurable results.
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Zoho) and marketing automation tools.
- Strong analytical skills with experience in Google Analytics, SQL, or data visualization tools (Tableau, Power BI).
- Excellent written and verbal communication skills in English.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Knowledge of SEO, SEM, and social media marketing is a plus.