job description
Are you a data-driven Amazon PPC Specialist looking to thrive in a dynamic, remote-first environment? VA Masters is seeking a talented professional to join our team and optimize paid advertising campaigns for our eCommerce clients on Amazon. Work from the tropical paradise of Bali—whether it’s Canggu, Ubud, or Denpasar—and help scale high-performing PPC strategies that drive sales, visibility, and ROI.
In this role, you’ll leverage your expertise in Sponsored Products, Sponsored Brands, and Display Ads to craft targeted campaigns, analyze performance metrics, and refine bidding strategies. You’ll collaborate with cross-functional teams to align PPC efforts with broader marketing goals, ensuring our clients stay ahead in Amazon’s competitive marketplace.
If you’re passionate about eCommerce growth, A/B testing, and conversion optimization, this is your chance to make an impact while enjoying the work-life balance Bali offers. Apply now and take your Amazon PPC career to the next level!
Responsibility
- Develop, manage, and optimize Amazon Sponsored Products, Sponsored Brands, and Display Ads campaigns to maximize ROI and ACOS.
- Conduct keyword research, bid adjustments, and audience targeting to improve ad relevance and performance.
- Monitor and analyze PPC metrics (CTR, conversion rate, spend, sales) and provide actionable insights for continuous improvement.
- Collaborate with marketing and sales teams to align PPC strategies with overall business objectives and promotional calendars.
- Perform A/B testing on ad creatives, landing pages, and bidding strategies to enhance campaign effectiveness.
- Stay updated on Amazon’s algorithm changes, new ad formats, and industry trends to adapt strategies proactively.
- Generate weekly/monthly performance reports with clear KPIs and recommendations for clients and stakeholders.
- Troubleshoot underperforming campaigns and implement corrective measures to meet or exceed targets.
Qualifications
- Proven experience (2+ years) as an Amazon PPC Specialist or in a similar eCommerce paid advertising role.
- In-depth knowledge of Amazon Advertising Console, Seller Central, and Vendor Central.
- Strong analytical skills with proficiency in Excel/Google Sheets (pivot tables, VLOOKUP) and data visualization tools.
- Experience with PPC automation tools (e.g., Helium 10, Sellics, Ad Badger) is a plus.
- Familiarity with SEO principles and how they intersect with paid advertising on Amazon.
- Excellent communication skills to articulate strategies and results to non-technical stakeholders.
- Ability to work independently in a remote setting with a results-driven mindset.
- Certifications in Amazon Advertising or Google Analytics are advantageous.