job description
Join PRO7 Autolighting as an AI Marketing Specialist and revolutionize how we connect with customers through cutting-edge artificial intelligence. Based in the vibrant hub of Canggu, Bali, you'll lead the charge in optimizing marketing campaigns, leveraging AI-driven insights to enhance customer engagement, and driving measurable business growth. This role is perfect for a tech-savvy marketer passionate about innovation and eager to shape the future of digital marketing in the automotive lighting industry.
At PRO7 Autolighting, we blend creativity with technology to deliver exceptional customer experiences. As part of our dynamic team, you'll work in a collaborative environment that values forward-thinking strategies and data-driven decision-making. If you're excited about harnessing the power of AI to transform marketing, we want to hear from you!
Responsibility
- Develop and execute AI-powered marketing strategies to enhance brand visibility and customer acquisition.
- Utilize machine learning tools to analyze consumer behavior and optimize campaign performance.
- Design and implement automated marketing workflows using AI platforms to streamline processes.
- Collaborate with cross-functional teams to integrate AI insights into product launches and promotional activities.
- Monitor and report on KPIs, leveraging AI analytics to refine strategies and improve ROI.
- Stay ahead of industry trends in AI and digital marketing to ensure competitive advantage.
- Manage and optimize paid advertising campaigns using AI-driven tools for targeting and bidding.
- Create compelling, data-informed content tailored to diverse audience segments.
Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Proven experience in digital marketing, with a strong focus on AI or automation tools.
- Proficiency in AI marketing platforms (e.g., HubSpot, Marketo, or similar) and analytics tools (e.g., Google Analytics, Tableau).
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Excellent communication and project management skills to lead initiatives and collaborate across teams.
- Experience with CRM systems and marketing automation software.
- Creative thinker with a passion for innovation and problem-solving.
- Fluency in English; additional languages are a plus.