job description
Join Epson as an Advertising and Digital Marketing Specialist and drive impactful campaigns that elevate our brand presence in the digital landscape. In this dynamic role, you will strategize, execute, and optimize multi-channel advertising initiatives, leveraging data-driven insights to maximize engagement and ROI. Based in the vibrant locales of Bali, you’ll collaborate with cross-functional teams to craft compelling narratives, enhance brand visibility, and deliver measurable results. If you’re passionate about digital innovation and thrive in a creative environment, this is your opportunity to make a difference with a global leader in technology.
At Epson, we empower our teams with cutting-edge tools and a culture of continuous learning. You’ll have the freedom to experiment with emerging trends, from AI-driven ad targeting to immersive content strategies, while contributing to campaigns that resonate with diverse audiences. Whether you’re refining SEO strategies, managing paid media, or analyzing performance metrics, your work will directly shape our digital footprint. Embrace the balance of Bali’s inspiring surroundings and a rewarding career where creativity meets analytics.
Responsibility
- Develop and execute integrated digital marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) to achieve KPIs.
- Optimize paid media strategies through A/B testing, audience segmentation, and bid management to improve conversion rates.
- Collaborate with creative teams to produce high-impact ad creatives, ensuring brand consistency and message alignment.
- Monitor and analyze campaign performance using tools like Google Analytics, providing actionable insights for continuous improvement.
- Manage SEO/SEM initiatives, including keyword research, on-page optimization, and backlink strategies to enhance organic visibility.
- Oversee social media advertising, influencer partnerships, and content amplification to boost engagement and lead generation.
- Stay ahead of industry trends, emerging technologies, and competitive benchmarks to innovate campaign approaches.
- Prepare detailed reports and presentations for stakeholders, highlighting ROI, trends, and strategic recommendations.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital marketing, with a proven track record in managing paid campaigns and SEO.
- Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, SEMrush, or similar platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Experience with content management systems (CMS) and basic HTML/CSS is a plus.
- Certifications in Google Ads, Meta Blueprint, or HubSpot are highly desirable.
- Ability to thrive in a fast-paced environment, managing multiple projects with tight deadlines.