job description
Join Academy Beauty Therapy Madame Korner College as our Xiaohongshu Marketing Specialist and drive the digital presence of a leading beauty and wellness brand in Southeast Asia. In this dynamic role, you will craft and execute high-impact marketing strategies tailored for the Xiaohongshu (Little Red Book) platform, engaging a growing audience of beauty enthusiasts.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with a creative team to develop visually compelling content, leverage data-driven insights, and optimize campaigns to boost brand awareness and conversions. This is a unique opportunity to shape the narrative of a premium beauty brand while working in one of the world’s most inspiring locations.
If you’re passionate about social media marketing, have a keen eye for trends, and thrive in a fast-paced environment, we’d love to hear from you. Apply now to be part of a brand that’s redefining beauty standards in the digital age.
Responsibility
- Develop and execute a comprehensive Xiaohongshu marketing strategy aligned with brand goals and audience preferences.
- Create and curate high-quality, engaging content (posts, videos, stories) optimized for the platform’s algorithm and user behavior.
- Monitor and analyze performance metrics (engagement, reach, conversions) to refine strategies and maximize ROI.
- Collaborate with influencers, KOLs, and brand ambassadors to amplify reach and credibility on Xiaohongshu.
- Stay ahead of beauty and social media trends, identifying opportunities to position the brand as a thought leader.
- Manage community engagement by responding to comments, messages, and user-generated content in a timely manner.
- Coordinate with cross-functional teams (design, product, sales) to ensure consistent branding and messaging.
- Conduct competitive analysis to benchmark performance and identify areas for improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 2-3 years of experience in social media marketing, with a focus on Xiaohongshu or Chinese platforms (WeChat, Weibo).
- Proven track record of growing engagement and followers on social media platforms, preferably in the beauty or lifestyle sector.
- Strong content creation skills, including copywriting, graphic design (Canva, Photoshop), and video editing.
- Fluency in English and Mandarin (written and verbal) is a plus.
- Analytical mindset with proficiency in Google Analytics, social media insights tools, or similar platforms.
- Creative thinker with a deep understanding of aesthetic trends, storytelling, and audience psychology.
- Ability to work independently in a remote or hybrid setting, with strong time-management skills.