job description
Join OPTRA Labs as a UGC & Marketing Intern and play a pivotal role in shaping the future of OPTRA for Startups! This is a unique opportunity to gain hands-on experience in digital marketing, content creation, and brand growth while working in the vibrant startup ecosystem of Bali.
As part of our dynamic team, youâll collaborate with cross-functional stakeholders to develop and execute high-impact marketing strategies. Your creativity and analytical skills will help amplify our brandâs voice, engage our target audience, and drive measurable growth. Whether youâre crafting compelling UGC (User-Generated Content), optimizing social media campaigns, or analyzing performance metrics, your contributions will directly influence our market presence.
Based in Cangguâa hub for digital nomads and innovative businessesâyouâll thrive in a fast-paced, collaborative environment where ideas are valued, and growth is encouraged. This internship is perfect for ambitious individuals eager to kickstart their career in marketing while enjoying Baliâs inspiring work-life balance.
Responsibility
- Create and curate engaging User-Generated Content (UGC) including videos, testimonials, and social media posts to boost brand authenticity.
- Assist in developing and executing digital marketing campaigns across platforms like LinkedIn, Instagram, and TikTok.
- Monitor and analyze performance metrics (engagement, conversions, ROI) to optimize marketing strategies.
- Collaborate with the design and product teams to produce high-quality visual and written content aligned with brand guidelines.
- Conduct market research to identify trends, competitor insights, and opportunities for OPTRA for Startups.
- Support the planning and execution of email marketing and lead-generation initiatives.
- Engage with the startup community to build partnerships and foster brand advocacy.
- Assist in organizing and promoting webinars, workshops, or events to drive awareness and adoption.
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
- Strong written and verbal communication skills in English; additional languages are a plus.
- Passion for digital marketing, social media, and content creation with a portfolio or examples of past work.
- Familiarity with SEO, Google Analytics, or social media management tools (e.g., Hootsuite, Canva, CapCut).
- Creative mindset with the ability to storytelling through visual and written content.
- Basic knowledge of video editing, graphic design, or copywriting is highly desirable.
- Self-motivated, detail-oriented, and able to work independently in a remote or hybrid setting.
- Based in or willing to relocate to Bali, Indonesia (preferably Canggu, Ubud, or surrounding areas).