job description
Join CV Sumber Harum Utama as a Trade Marketing Executive in the vibrant heart of Bali! This is a unique opportunity to drive brand visibility and sales growth by strategically deploying Point-of-Sale Materials (POSM) across key retail channels. You will play a pivotal role in analyzing promotional effectiveness, optimizing in-store marketing campaigns, and ensuring maximum product exposure in one of Indonesia’s most dynamic markets.
Based in Bali’s prime locations (Canggu, Ubud, Denpasar, and surrounding areas), you’ll collaborate with cross-functional teams to execute data-driven trade marketing strategies. Your insights will shape how our products engage consumers at the point of purchase, directly impacting revenue and market penetration.
If you’re a results-oriented professional with a passion for retail marketing, consumer behavior, and promotional analytics, this role offers the perfect blend of creativity and strategy in a fast-paced, culturally rich environment.
Responsibility
- Develop and implement POSM deployment strategies to enhance brand visibility and drive sales in retail outlets across Bali.
- Monitor and evaluate the effectiveness of trade marketing programs, including promotions, displays, and in-store activations, using KPIs like ROI, foot traffic, and conversion rates.
- Collaborate with sales, branding, and retail teams to align trade marketing initiatives with overall business objectives.
- Conduct market and competitor analysis to identify trends, gaps, and opportunities for POSM optimization.
- Manage relationships with third-party vendors, printers, and distributors to ensure timely and cost-effective execution of marketing materials.
- Prepare detailed reports and presentations on campaign performance, insights, and recommendations for continuous improvement.
- Coordinate in-store audits to verify POSM compliance, placement, and impact on consumer engagement.
- Stay updated on industry best practices in trade marketing and propose innovative solutions to boost in-store sales.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 2 years of experience in trade marketing, retail marketing, or a similar role, preferably in the FMCG or consumer goods industry.
- Proven track record in POSM management, promotional campaigns, and retail execution.
- Strong analytical skills with the ability to interpret sales data, market trends, and campaign metrics.
- Excellent communication and negotiation skills to liaise with internal teams and external partners.
- Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with CRM or trade marketing tools.
- Ability to work independently and under pressure in a fast-paced, target-driven environment.
- Fluency in English and Indonesian; knowledge of local Balinese dialects is a plus.