job description
Join WeTrade Capital Limited, a dynamic fintech leader, as our Senior Marketing Manager and spearhead our digital growth strategy in the vibrant markets of Southeast Asia. Based in Bali (Canggu, Ubud, Denpasar, or Jimbaran preferred), you’ll lead a high-performing marketing team to elevate our brand presence, drive customer acquisition, and optimize multi-channel campaigns in a fast-paced, remote-first environment.
In this role, you’ll collaborate with cross-functional teams to develop data-driven marketing strategies that align with business objectives, leveraging your expertise in digital marketing, performance analytics, and brand storytelling. Whether you’re optimizing paid media campaigns, refining our content strategy, or scaling influencer partnerships, your work will directly impact our market expansion and revenue growth.
WeTrade Capital offers a competitive salary (IDR 240M–300M/year or USD equivalent), flexible remote work arrangements, and opportunities to shape the future of fintech in one of the world’s most exciting digital hubs. If you’re a strategic thinker with a passion for innovation and a track record of driving measurable results, we’d love to hear from you.
Note: This role is open to candidates based in Bali or willing to relocate. Remote work within Indonesia is also considered.
Responsibility
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and retention across Southeast Asia.
- Lead and mentor a cross-functional marketing team, fostering collaboration and high performance in a remote-first environment.
- Oversee multi-channel campaigns (SEO, SEM, social media, email, and content marketing) with a focus on ROI and performance optimization.
- Analyze market trends, competitor activity, and customer insights to refine targeting and messaging for maximum impact.
- Collaborate with product and sales teams to align marketing initiatives with business goals and product launches.
- Manage budgets, allocate resources, and track KPIs to ensure cost-effective campaign execution.
- Build and nurture strategic partnerships with influencers, media outlets, and industry leaders to amplify brand reach.
- Stay ahead of industry trends, emerging technologies, and best practices to keep WeTrade Capital at the forefront of digital marketing innovation.
Qualifications
- 7+ years of experience in digital marketing, with at least 3 years in a leadership role (e.g., Marketing Manager, Growth Manager).
- Proven track record of developing and executing successful multi-channel marketing campaigns in fintech, SaaS, or e-commerce.
- Strong analytical skills with experience using tools like Google Analytics, Meta Ads Manager, or similar platforms to measure campaign performance.
- Hands-on experience with SEO, SEM, content marketing, and social media strategies, with a data-driven approach to decision-making.
- Excellent leadership and team management skills, with the ability to inspire and mentor remote teams.
- Fluency in English; additional languages (Bahasa Indonesia, Mandarin, etc.) are a plus.
- Experience working in or targeting Southeast Asian markets is highly desirable.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).