job description
Are you a creative and data-driven Social Media Specialist passionate about building engaging brand presences on YouTube and Xiaohongshu? Join our dynamic team in a flexible contract role and leverage cutting-edge tools to craft compelling content, grow audiences, and drive meaningful engagement.
Based in the vibrant communities of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), this role offers the perfect blend of remote work and tropical inspiration. You’ll collaborate with cross-functional teams to develop and execute social media strategies that resonate with global and local audiences, while staying ahead of platform trends and algorithm updates.
If you thrive in a fast-paced environment, love storytelling through video and visuals, and have a knack for turning analytics into actionable insights, we’d love to hear from you. This is your chance to make an impact in a role that values creativity, innovation, and measurable results.
Responsibility
- Develop and execute content strategies for YouTube and Xiaohongshu, aligning with brand voice and business objectives.
- Create, edit, and optimize high-quality video and visual content tailored to each platform’s best practices.
- Monitor and analyze performance metrics (views, engagement, follower growth) to refine strategies and report insights.
- Collaborate with influencers, creators, and internal teams to produce authentic, viral-worthy content.
- Stay updated on platform trends, algorithm changes, and emerging social media tools to maintain a competitive edge.
- Manage community engagement by responding to comments, messages, and fostering a loyal audience.
- Plan and schedule content using social media management tools (e.g., CapCut, Canva, Hootsuite, or TubeBuddy).
- Conduct competitor research and identify opportunities to differentiate the brand’s presence.
Qualifications
- Proven experience (1-3 years) as a Social Media Specialist, with a focus on YouTube and/or Xiaohongshu.
- Strong portfolio showcasing video editing, scripting, and content creation skills (links to past work required).
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) and graphic design tools (Canva, Photoshop).
- Deep understanding of SEO for social platforms, including keyword optimization, hashtags, and metadata.
- Excellent written and verbal communication skills in English; Mandarin or Bahasa Indonesia is a plus.
- Analytical mindset with the ability to interpret Google Analytics, YouTube Studio, or Xiaohongshu insights.
- Self-motivated, detail-oriented, and able to work independently in a remote or hybrid setting.
- Familiarity with e-commerce, influencer marketing, or brand storytelling is highly desirable.