job description
Join a rapidly growing healthcare brand as a Social Media Specialist and shape its digital presence in Baliâs vibrant market. This is an exciting opportunity to work with a collaborative team, creating impactful content that resonates with audiences while driving brand awareness and engagement. Based in stunning Bali (Canggu, Ubud, Denpasar, or surrounding areas), youâll blend creativity with strategy to elevate our brandâs voice across social platforms.
As the digital face of our healthcare brand, youâll craft compelling narratives, manage campaigns, and analyze performance to optimize results. Whether youâre a seasoned specialist or a rising talent with a passion for healthcare and social media, this role offers the chance to make a real difference in a dynamic, fast-paced environment. Work remotely or from our Bali-based hubs, and enjoy the flexibility of a contract role with the potential for long-term growth.
If you thrive in a creative, collaborative setting and want to build a career in digital marketing while living in one of the worldâs most desirable locations, weâd love to hear from you!
Responsibility
- Develop and execute innovative social media strategies to enhance brand visibility and engagement across platforms like Instagram, Facebook, LinkedIn, and TikTok.
- Create, curate, and schedule high-quality, on-brand content (graphics, videos, captions, and stories) tailored to healthcare audiences.
- Monitor and analyze social media performance using tools like Meta Business Suite, Google Analytics, and Hootsuite to optimize campaigns and report on KPIs.
- Engage with followers, respond to inquiries, and build a loyal online community through proactive interaction and customer service.
- Collaborate with cross-functional teams (marketing, design, and healthcare professionals) to align social media efforts with broader business goals.
- Stay updated on industry trends, platform algorithms, and emerging digital marketing tools to keep our strategies ahead of the curve.
- Manage influencer and partnership collaborations to amplify brand reach and credibility in the healthcare space.
- Assist in crisis management and reputation monitoring to ensure brand safety and consistency.
Qualifications
- Proven experience (1-3 years) as a Social Media Specialist, Content Creator, or similar role, preferably in healthcare, wellness, or related industries.
- Strong portfolio showcasing successful social media campaigns, content creation, and community management.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Canva, Adobe Creative Suite) and analytics platforms.
- Excellent written and verbal communication skills in English; fluency in Indonesian is a plus.
- Creative mindset with a keen eye for design, trends, and storytelling in the digital space.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Knowledge of SEO best practices and how they integrate with social media strategies.
- Experience with paid social advertising (e.g., Meta Ads, LinkedIn Ads) is a strong advantage.