job description
Join PT KOOLPANDA LENSA INDONESIA, a dynamic fashion brand, as a Social Media Specialist and play a pivotal role in shaping our digital presence. Based in the vibrant locales of Bali, this position offers a unique opportunity to blend creativity with strategy, driving engagement and brand growth across multiple platforms.
As a Social Media Specialist, you will be at the forefront of our digital marketing efforts, crafting compelling content, managing campaigns, and analyzing performance metrics to elevate our brand’s online presence. If you are passionate about fashion, social media trends, and creating impactful digital experiences, this role is perfect for you.
We offer a competitive salary, a collaborative work environment, and the chance to work in one of Indonesia’s most inspiring locations. Apply now and be part of a team that values innovation, creativity, and excellence.
Responsibility
- Develop and execute social media strategies to enhance brand visibility and engagement.
- Create and curate engaging content for various platforms, including Instagram, Facebook, TikTok, and LinkedIn.
- Monitor and analyze social media performance using analytics tools to optimize campaigns.
- Collaborate with influencers, photographers, and designers to produce high-quality visual and written content.
- Manage social media calendars, ensuring consistent and timely posting.
- Engage with followers, respond to comments, and foster a positive online community.
- Stay updated with industry trends and competitor activities to identify new opportunities.
- Assist in planning and executing digital marketing campaigns, including paid promotions.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management, preferably in the fashion or retail industry.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills in English and Indonesian.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and analytics platforms (e.g., Google Analytics, Meta Insights).
- Creative mindset with a keen eye for detail and aesthetics.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of SEO and digital marketing strategies is a plus.