job description
Are you a creative and passionate Social Media Specialist with a flair for the F&B industry? LKT Kopitiam, a vibrant and growing brand in Bali, is looking for a dynamic individual to join our team and elevate our online presence. If you thrive in a fast-paced environment and have a keen eye for engaging content, this is the perfect opportunity for you!
As our Social Media Specialist, you will be responsible for creating, curating, and managing content across our social media platforms. Your role will be pivotal in driving brand awareness, engaging with our community, and ultimately, boosting our customer base. You will work closely with our marketing and operations teams to ensure our social media strategy aligns with our business goals.
This position is based in Bali, offering you the chance to work in one of the most inspiring and culturally rich locations in the world. Whether you're capturing the essence of our delicious offerings or engaging with our loyal customers, your work will have a direct impact on our brand's success.
Responsibility
- Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
- Create, curate, and manage high-quality content, including photos, videos, and graphics, tailored to our F&B audience.
- Monitor and respond to comments, messages, and reviews across all social media platforms in a timely and professional manner.
- Collaborate with the marketing and operations teams to ensure brand consistency and alignment with business objectives.
- Analyze social media performance metrics and provide regular reports to identify trends and areas for improvement.
- Stay up-to-date with the latest social media trends, tools, and best practices to keep our brand ahead of the curve.
- Plan and execute social media campaigns, promotions, and contests to drive customer engagement and loyalty.
- Capture and edit high-quality photos and videos of our products, events, and behind-the-scenes content.
Qualifications
- Proven experience as a Social Media Specialist or similar role, preferably in the F&B or hospitality industry.
- Strong portfolio showcasing your content creation and social media management skills.
- Proficiency in photo and video editing tools such as Adobe Photoshop, Lightroom, Premiere Pro, or similar.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- In-depth knowledge of social media platforms, including Instagram, Facebook, TikTok, and YouTube.
- Creative mindset with a passion for storytelling and visual content.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical skills to interpret social media metrics and adjust strategies accordingly.