job description
Join PT Bumi Cipta Kreatif as a Social Media Specialist and drive digital engagement for leading brands in the Beauty, FMCG, Fashion, Retail, and Consumer Goods industries. Based in the vibrant hub of Canggu, Bali, youâll craft compelling content, manage multi-platform campaigns, and analyze performance to elevate brand presence in a dynamic, fast-paced environment.
This role is perfect for creative professionals with a passion for storytelling, trend-spotting, and data-driven strategies. Youâll collaborate with cross-functional teams to align social media efforts with business goals, ensuring consistent growth in audience interaction and conversion rates. Whether youâre launching viral campaigns or optimizing ad spend, your expertise will shape how our clients connect with their audiences in Indonesiaâs competitive market.
Why Bali? Work in a tropical paradise where innovation meets inspirationâideal for professionals who thrive in a collaborative, results-oriented culture with a touch of island charm.
Responsibility
- Develop and execute data-driven social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) to boost brand awareness and engagement.
- Create, curate, and schedule high-quality content (graphics, videos, copy) tailored to target audiences in Beauty, FMCG, and Retail sectors.
- Monitor and analyze KPIs (reach, CTR, conversions) using tools like Google Analytics, Meta Business Suite, or Hootsuite, and present insights to stakeholders.
- Manage paid social campaigns, including budget allocation, A/B testing, and ROI optimization to maximize lead generation and sales.
- Engage with followers, respond to inquiries, and foster community growth through proactive social listening and reputation management.
- Collaborate with influencers, designers, and copywriters to produce cohesive, on-brand campaigns aligned with seasonal promotions.
- Stay ahead of industry trends (e.g., Reels, UGC, AI tools) and adapt strategies to maintain competitive edge.
- Coordinate with marketing teams to ensure social media aligns with broader omnichannel marketing initiatives.
Qualifications
- Proven 2+ years of experience as a Social Media Specialist, preferably in Beauty, FMCG, Fashion, or Retail industries.
- Proficiency in content creation tools (Canva, Adobe Suite, CapCut) and scheduling platforms (Later, Buffer, Sprout Social).
- Strong understanding of SEO, hashtag strategies, and platform-specific algorithms (e.g., Instagramâs latest updates).
- Excellent written and verbal communication skills in English and Bahasa Indonesia; ability to adapt tone for diverse audiences.
- Analytical mindset with experience in Google Analytics, Meta Ads Manager, or similar tools to track performance metrics.
- Creative thinker with a portfolio showcasing successful campaigns (e.g., increased followers by 30%+, viral content, or high-engagement posts).
- Ability to work in a fast-paced environment with tight deadlines and multiple priorities.
- Based in or willing to relocate to Bali (Canggu, Ubud, or surrounding areas).