job description
Join Myosotis Hairstylist, a premier hair salon brand known for creativity, innovation, and exceptional client experiences, as our next Social Media Specialist! Based in the vibrant and culturally rich island of Bali—specifically in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll play a pivotal role in shaping our digital presence and engaging with a global audience of beauty enthusiasts, travelers, and local clients.
In this dynamic role, you’ll be the voice behind our brand on social media, crafting compelling content that showcases our stylists’ artistry, salon culture, and the unique beauty of Bali. You’ll collaborate with our creative team to develop visually stunning campaigns, grow our online community, and drive brand awareness in a competitive market. Whether you’re capturing behind-the-scenes moments, creating trending reels, or engaging with followers, your work will directly impact our salon’s reputation and client acquisition.
We offer a creative and collaborative work environment where your ideas are valued, and your career growth is supported. As part of our team, you’ll have the opportunity to work with industry-leading professionals, attend workshops, and expand your skills in digital marketing, content creation, and brand storytelling. Plus, you’ll enjoy the perks of living in Bali—think beachside brainstorming sessions, a thriving expat community, and a work-life balance that’s second to none.
If you’re passionate about social media, thrive in a fast-paced creative setting, and want to make a real impact, we’d love to hear from you. Let’s create something beautiful together!
Responsibility
- Develop and execute a data-driven social media strategy to increase brand awareness, engagement, and client acquisition for Myosotis Hairstylist across platforms like Instagram, TikTok, Facebook, and LinkedIn.
- Create, curate, and schedule high-quality, visually appealing content, including photos, videos, reels, stories, and carousels, that aligns with our brand identity and resonates with our target audience.
- Monitor social media trends, hashtags, and industry best practices to ensure our content remains fresh, relevant, and competitive in the beauty and lifestyle space.
- Engage with our online community by responding to comments, messages, and reviews in a timely, professional, and brand-aligned manner, fostering a loyal and interactive follower base.
- Collaborate with our creative team, stylists, and influencers to produce content that showcases our salon’s services, culture, and the unique beauty of Bali.
- Track and analyze social media performance metrics (e.g., reach, engagement, conversions) using tools like Instagram Insights, Google Analytics, or third-party platforms, and adjust strategies accordingly.
- Manage paid social media campaigns (e.g., Instagram/Facebook Ads) to boost visibility, drive traffic to our website, and generate leads for salon bookings.
- Stay updated on platform algorithm changes and emerging social media tools to optimize content performance and maximize ROI.
- Assist in organizing social media contests, giveaways, and influencer collaborations to expand our reach and attract new clients.
Qualifications
- Proven experience as a Social Media Specialist, Content Creator, or Digital Marketer, preferably in the beauty, fashion, or lifestyle industry (portfolio or case studies required).
- Proficiency in social media management tools such as Meta Business Suite, Canva, CapCut, Later, or Hootsuite.
- Strong copywriting and storytelling skills with the ability to craft engaging captions, scripts, and campaign narratives in English (additional languages are a plus).
- Experience with content creation, including photography, videography, and basic editing (e.g., Adobe Premiere Pro, Final Cut Pro, or mobile editing apps).
- Familiarity with SEO best practices and how to optimize social media content for search and discoverability.
- Analytical mindset with the ability to interpret social media metrics and translate data into actionable insights.
- Creative thinker with a keen eye for aesthetics and a deep understanding of visual trends in the beauty and lifestyle space.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.
- Passion for the beauty industry and a strong interest in Bali’s culture, lifestyle, and digital nomad scene.