job description
Join Builders Shop Pte Ltd as a Social Media Specialist and play a pivotal role in shaping the digital presence of an international brand in Indonesia. Based in the vibrant locales of Bali, you will craft compelling content, engage with audiences, and drive brand awareness across multiple platforms. This is a unique opportunity to blend creativity with strategy in a dynamic, fast-paced environment.
As part of our team, you will collaborate with cross-functional teams to develop innovative campaigns, analyze performance metrics, and refine our social media strategy. If you are passionate about storytelling, digital trends, and building meaningful connections, we want to hear from you!
Responsibility
- Develop and execute engaging social media content strategies aligned with brand guidelines.
- Manage and grow the company's presence across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
- Monitor trends, analyze performance data, and optimize campaigns for maximum reach and engagement.
- Collaborate with designers, copywriters, and marketing teams to produce high-quality visual and written content.
- Engage with followers, respond to inquiries, and foster a positive community around the brand.
- Plan and execute paid social media campaigns, including budget allocation and A/B testing.
- Track KPIs (e.g., engagement rates, follower growth, conversions) and present insights to stakeholders.
- Stay updated on industry trends, platform algorithms, and emerging tools to enhance strategy.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (2+ years) in social media management, preferably in a retail or e-commerce setting.
- Strong portfolio showcasing creative content creation and campaign success.
- Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite, Canva, Adobe Creative Suite).
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Analytical mindset with experience using analytics tools (Google Analytics, Facebook Insights).
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for digital trends, storytelling, and brand building.