job description
Join AMINO RESTO as our Social Media Marketing (SMM) Manager and lead our digital presence in the heart of Baliâs vibrant business landscape. This is a unique opportunity for a creative, data-driven professional to shape our brandâs voice, engage our audience, and drive measurable growth across social platforms.
Based in one of Baliâs dynamic hubsâCanggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badungâyouâll collaborate with a passionate team to craft compelling content, optimize campaigns, and leverage analytics to elevate our online visibility. Whether youâre a seasoned marketer or a rising star with a flair for storytelling, this role offers the freedom to innovate in a fast-paced, culturally rich environment.
At AMINO RESTO, we value creativity, strategic thinking, and results. If youâre ready to turn social media into a powerful tool for business growth, weâd love to hear from you.
Responsibility
- Develop and execute data-driven social media strategies to increase brand awareness, engagement, and conversions across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
- Create, curate, and schedule high-quality, on-brand content, including graphics, videos, and copy, tailored to our target audience.
- Monitor and analyze KPIs (engagement rates, follower growth, click-through rates) to refine campaigns and report insights to stakeholders.
- Manage paid social media advertising, including budget allocation, A/B testing, and ROI optimization.
- Engage with followers, respond to inquiries, and foster a loyal online community to enhance customer relationships.
- Collaborate with cross-functional teams (design, sales, customer service) to ensure consistent messaging and brand alignment.
- Stay ahead of social media trends, algorithm updates, and industry best practices to keep our strategy cutting-edge.
- Identify and partner with influencers, brand ambassadors, and local communities to expand reach and credibility.
Qualifications
- Proven experience (2+ years) as a Social Media Manager, Digital Marketer, or similar role, preferably in the hospitality, F&B, or lifestyle industry.
- Strong portfolio showcasing creative content creation, campaign management, and growth results.
- Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite, Canva, CapCut, Adobe Creative Suite).
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Analytical mindset with experience using Google Analytics, Facebook Insights, or similar tools to track performance.
- Ability to work independently and collaboratively in a fast-paced, remote or hybrid setting.
- Deep understanding of SEO principles and how social media impacts search rankings.
- Passion for storytelling, trends, and digital innovation with a keen eye for detail.