job description
Are you a creative and data-driven Social Media Marketing Executive passionate about crafting compelling content and high-impact ad campaigns? Join Search Personnel in the vibrant heart of Bali and take the lead in shaping our digital presence across multiple platforms.
In this dynamic role, you will develop and execute innovative social media strategies, produce engaging short-form videos, and leverage cutting-edge analytics and AI tools to maximize reach, engagement, and conversions. Whether you're optimizing ad performance or creating viral-worthy content, your expertise will drive brand growth in a fast-paced, collaborative environment.
Based in Canggu, Badung, you’ll work alongside a talented team while enjoying Bali’s inspiring work-life balance. If you thrive in a role that blends creativity with analytics, this is your opportunity to make a real impact.
Responsibility
- Develop and execute data-driven social media strategies to enhance brand visibility and engagement across platforms like Instagram, TikTok, Facebook, and LinkedIn.
- Create, edit, and optimize short-form video content (Reels, TikToks, Stories) aligned with brand guidelines and trends.
- Design and manage paid ad campaigns, including audience targeting, A/B testing, and budget allocation to maximize ROI.
- Monitor and analyze performance metrics (CTR, engagement rates, conversions) using tools like Google Analytics, Meta Ads Manager, and AI-driven insights.
- Collaborate with cross-functional teams (design, copywriting, sales) to ensure consistent messaging and campaign alignment.
- Stay ahead of social media trends, algorithm updates, and emerging platforms to keep strategies fresh and effective.
- Engage with the online community by responding to comments, messages, and reviews to foster brand loyalty.
- Produce monthly reports with actionable insights and recommendations for continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 3+ years of experience in social media marketing, content creation, or digital advertising.
- Proven track record of managing successful ad campaigns with measurable results (portfolio or case studies preferred).
- Proficiency in video editing tools (Adobe Premiere Pro, CapCut, Final Cut Pro) and graphic design (Canva, Photoshop).
- Strong analytical skills with experience using Google Analytics, Meta Business Suite, or similar tools.
- Excellent written and verbal communication skills in English with a knack for storytelling.
- Familiarity with AI tools (e.g., Midjourney, Jasper, or social media automation platforms) is a plus.
- Creative thinker with a passion for trend-spotting and a data-driven approach to decision-making.