job description
Join Henkel as our Social Media Lead in beautiful Bali and take the helm of our digital storytelling! In this dynamic role, you'll craft compelling social content, spearhead innovative campaigns, and foster vibrant community engagement across multiple platforms. Your mission? To transform data-driven insights into captivating employer-brand narratives that attract top talent and inspire our global audience.
As the voice of Henkel in the digital sphere, you'll collaborate with cross-functional teams to amplify our brand presence, drive engagement, and position us as an employer of choice. This is your chance to make a tangible impact in a creative, fast-paced environment while enjoying the unique work-life balance that Bali offers.
If you're a strategic thinker with a passion for social media and a knack for creating content that resonates, we want to hear from you. Let's build something extraordinary together!
Responsibility
- Develop and execute a comprehensive social media strategy aligned with Henkel's employer branding goals.
- Create and curate engaging content (text, image, video) for all social platforms, ensuring brand consistency.
- Lead social media campaigns from concept to execution, including paid promotions and influencer collaborations.
- Monitor and analyze social media performance using analytics tools, providing actionable insights and reports.
- Manage community engagement by responding to comments, messages, and reviews in a timely, professional manner.
- Collaborate with HR and marketing teams to align social media efforts with talent acquisition and retention strategies.
- Stay ahead of social media trends, platform updates, and best practices to keep Henkel's strategy innovative and effective.
- Train and mentor team members on social media best practices and content creation techniques.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in social media management, with a focus on employer branding or corporate communications.
- Proven track record of growing and engaging social media audiences across multiple platforms (LinkedIn, Instagram, Facebook, Twitter, etc.).
- Strong analytical skills with experience using social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
- Excellent written and verbal communication skills, with a keen eye for detail and brand voice consistency.
- Creative thinker with experience in content creation, including copywriting, graphic design, and video editing.
- Ability to work independently and collaboratively in a fast-paced, global environment.
- Familiarity with SEO and SEM principles is a plus.